Citation Rankings
Highly Cited Researchers

Texas A Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
United States
Leonard Berry
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
United States
Venkatesh Shankar
marketing
strategy
retailing
innovation
artificial intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,261
12,916
0.413
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
United States
Rajan Varadarajan
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,546
8,194
0.268
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
United States
Alina Sorescu
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,724
3,481
0.608
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
United States
Katherine Taken Smith
Digital marketing
Voice search
Business ethics
Sustainable marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,199
3,376
0.649
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
United States
Manjit S Yadav
Digital Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,640
3,271
0.379
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
United States
Yasemin Ocal Atinc
Marketing
Consumer Behavior
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,137
2,910
0.928
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
United States
Ruiliang Yan
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,389
1,904
0.562
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
United States
Oral Capps
Consumer Economics
Applied Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,162
1,554
0.217
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
United States
Robert Allen King
Marketing Strategy
EWOM
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,100
1,441
0.686
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
United States
William Pride
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
1,411
0.234
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
United States
Michael Ketzenberg
Consumer Returns
Business Analytics
Retail Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,835
1,393
0.491
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
United States
Hyun Woo Lee ̝´Í˜„Ìš°|이 현우
Emotion
Fan Behavior
Sport Management
Sport Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,308
0.917
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
United States
Janet Turner Parish
relationship marketing
service quality
frontline employees
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,316
1,220
0.368
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :15
United States
Yan Liu
Quantitative Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,012
0.878
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :16
United States
Yinghong Susan Wei
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,705
871
0.511
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :17
United States
Alma Mintu Wimsatt
Professor of Marketing & William Mayo Professor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,661
779
0.293
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :18
United States
Ruby A Daniels
Marketing
research
quantitative reasoning
communication
healthcare
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,119
446
0.399
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :19
United States
Jun-Phil Uhm
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
329
322
0.979
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :20
United States
Cassia Bomer Galvao
ports
shipping
marketing
policy
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
372
297
0.798
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :21
United States
Scott Sewell
marketing
social media
management theory
consumer behavior
ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
369
274
0.743
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :22
United States
Oliver Cruz-Milan
Marketing
Consumer Behavior
Tourism
Services
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
294
247
0.840
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :23
United States
Abu Nm Waheeduzzaman
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
190
0.298
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :24
United States
Jennifer F Taylor
marketing
prolonged consumption
privacy
governance mechanisms
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
247
172
0.696
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :25
United States
Robert D Evans, Jr
Strategy
Neuromarketing
Marketing-Finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
199
147
0.739
* Last 6 Years Citation Counts Rankings
Rankings
1,541
United States
563
3
Ranking Based On Selection: 1
Leonard Berry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Last 6 Years Citation Counts Rankings
Rankings
24,841
United States
9,798
48
Ranking Based On Selection: 2
Venkatesh Shankar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,261
12,916
0.413
marketing
strategy
retailing
innovation
artificial intelligence
* Last 6 Years Citation Counts Rankings
Rankings
48,718
United States
18,608
115
Ranking Based On Selection: 3
Rajan Varadarajan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,546
8,194
0.268
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
* Last 6 Years Citation Counts Rankings
Rankings
146,218
United States
50,796
406
Ranking Based On Selection: 4
Alina Sorescu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,724
3,481
0.608
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
* Last 6 Years Citation Counts Rankings
Rankings
151,493
United States
52,407
4
Ranking Based On Selection: 5
Katherine Taken Smith
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,199
3,376
0.649
Digital marketing
Voice search
Business ethics
Sustainable marketing
* Last 6 Years Citation Counts Rankings
Rankings
157,051
United States
54,145
438
Ranking Based On Selection: 6
Manjit S Yadav
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,640
3,271
0.379
* Last 6 Years Citation Counts Rankings
Rankings
179,052
United States
60,705
9
Ranking Based On Selection: 7
Yasemin Ocal Atinc
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,137
2,910
0.928
Marketing
Consumer Behavior
Research Methods
* Last 6 Years Citation Counts Rankings
Rankings
277,749
United States
89,651
17
Ranking Based On Selection: 8
Ruiliang Yan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,389
1,904
0.562
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
* Last 6 Years Citation Counts Rankings
Rankings
335,027
United States
105,861
943
Ranking Based On Selection: 9
Oral Capps
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,162
1,554
0.217
* Last 6 Years Citation Counts Rankings
Rankings
358,184
United States
112,320
5
Ranking Based On Selection: 10
Robert Allen King
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,100
1,441
0.686
* Last 6 Years Citation Counts Rankings
Rankings
364,710
United States
114,197
1,028
Ranking Based On Selection: 11
William Pride
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
1,411
0.234
* Last 6 Years Citation Counts Rankings
Rankings
368,830
United States
115,345
1,037
Ranking Based On Selection: 12
Michael Ketzenberg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,835
1,393
0.491
Consumer Returns
Business Analytics
Retail Operations
* Last 6 Years Citation Counts Rankings
Rankings
388,886
United States
120,877
1,093
Ranking Based On Selection: 13
Hyun Woo Lee ̝´Í˜„Ìš°|이 현우
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,308
0.917
Emotion
Fan Behavior
Sport Management
Sport Marketing
* Last 6 Years Citation Counts Rankings
Rankings
411,581
United States
127,070
1,142
Ranking Based On Selection: 14
Janet Turner Parish
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,316
1,220
0.368
relationship marketing
service quality
frontline employees
* Last 6 Years Citation Counts Rankings
Rankings
475,361
United States
144,198
1,302
Ranking Based On Selection: 15
Yan Liu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,012
0.878
* Last 6 Years Citation Counts Rankings
Rankings
528,377
United States
158,046
12
Ranking Based On Selection: 16
Yinghong Susan Wei
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,705
871
0.511
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
* Last 6 Years Citation Counts Rankings
Rankings
568,493
United States
168,342
31
Ranking Based On Selection: 17
Alma Mintu Wimsatt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,661
779
0.293
Professor of Marketing & William Mayo Professor
* Last 6 Years Citation Counts Rankings
Rankings
775,442
United States
216,925
17
Ranking Based On Selection: 18
Ruby A Daniels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,119
446
0.399
Marketing
research
quantitative reasoning
communication
healthcare
* Last 6 Years Citation Counts Rankings
Rankings
913,573
United States
244,261
2,040
Ranking Based On Selection: 19
Jun-Phil Uhm
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
329
322
0.979
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
* Last 6 Years Citation Counts Rankings
Rankings
948,560
United States
250,715
43
Ranking Based On Selection: 20
Cassia Bomer Galvao
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
372
297
0.798
* Last 6 Years Citation Counts Rankings
Rankings
984,484
United States
257,182
57
Ranking Based On Selection: 21
Scott Sewell
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
369
274
0.743
marketing
social media
management theory
consumer behavior
ethics
* Last 6 Years Citation Counts Rankings
Rankings
1,031,412
United States
265,273
86
Ranking Based On Selection: 22
Oliver Cruz-Milan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
294
247
0.840
Marketing
Consumer Behavior
Tourism
Services
Branding
* Last 6 Years Citation Counts Rankings
Rankings
1,150,123
United States
285,098
95
Ranking Based On Selection: 23
Abu Nm Waheeduzzaman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
190
0.298
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
* Last 6 Years Citation Counts Rankings
Rankings
1,197,053
United States
292,421
99
Ranking Based On Selection: 24
Jennifer F Taylor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
247
172
0.696
marketing
prolonged consumption
privacy
governance mechanisms
* Last 6 Years Citation Counts Rankings
Rankings
1,270,022
United States
303,541
39
Ranking Based On Selection: 25
Robert D Evans, Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
199
147
0.739
Strategy
Neuromarketing
Marketing-Finance