Citation Rankings
Highly Cited Researchers

Universidad Complutense de Madrid Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Spain
Jesus Garcia-Madariaga
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Spain
Maria Francisca Blasco Lopez
Comercialización
Marketing
Computing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Spain
Joaquin Sanchez Herrera
Advertising Research
Brand Research
Higher Education
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Spain
Teresa Pintado Blanco
Publicidad
marketing
relaciones públicas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Spain
Maria Avello
Marketing
comportamiento del consumidor
employer branding
imagery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Spain
Carmen Abril|
Brand Equity
Sustainable Consumption and Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,512
1,022
0.676
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Spain
Sonia Carcelen Garcia
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Spain
José Santiago Merino
marketing
investigación de mercados
mineria de datos
marketing politico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
* Last 6 Years Citation Counts Rankings
Rankings
161,411
Spain
4,037
200
Ranking Based On Selection: 1
Jesus Garcia-Madariaga
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
* Last 6 Years Citation Counts Rankings
Rankings
221,677
Spain
5,865
308
Ranking Based On Selection: 2
Maria Francisca Blasco Lopez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
* Last 6 Years Citation Counts Rankings
Rankings
233,464
Spain
6,222
333
Ranking Based On Selection: 3
Joaquin Sanchez Herrera
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
Advertising Research
Brand Research
Higher Education
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
246,827
Spain
6,637
354
Ranking Based On Selection: 4
Teresa Pintado Blanco
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
Publicidad
marketing
relaciones públicas
* Last 6 Years Citation Counts Rankings
Rankings
331,298
Spain
9,150
512
Ranking Based On Selection: 5
Maria Avello
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
Marketing
comportamiento del consumidor
employer branding
imagery
* Last 6 Years Citation Counts Rankings
Rankings
452,741
Spain
13,115
761
Ranking Based On Selection: 6
Carmen Abril|
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,512
1,022
0.676
Brand Equity
Sustainable Consumption and Innovation
* Last 6 Years Citation Counts Rankings
Rankings
657,948
Spain
19,967
1,231
Ranking Based On Selection: 7
Sonia Carcelen Garcia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca
* Last 6 Years Citation Counts Rankings
Rankings
707,359
Spain
21,593
1,337
Ranking Based On Selection: 8
José Santiago Merino
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
marketing
investigación de mercados
mineria de datos
marketing politico