Citation Rankings
Highly Cited Researchers
Universidad de La Rioja Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Wine
Advertising
Insideable
Omnichannel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,309
2,609
0.605
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Insideable technology
Cyborg
Wine Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,966
1,793
0.912
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
comunicación
política
publicidad
periodismo
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,134
943
0.832
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,035
899
0.869
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Business
Management
Communication
Social Sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
862
714
0.828
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
cognitive linguistics
pragmatics
semantics
branding
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,540
605
0.393
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Shopping Tourism
Tourist Shopping
Smart Shopping Destination
Tourist Shopping Journey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
254
254
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
marketing
comunicación
publicidad
social media
audiencias activas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
246
222
0.902
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
marketing
person organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
151
0.712
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
marketing
bibliometrics
science mapping
tourism
services marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
121
121
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
Marketing Digital
turismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
71
0.798
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
marketing digital
comercio electrónico
usabilidad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
71
0.973
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
Consumer behaviour
Mobile commerce
Mobile marketing
Fashion
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62
62
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
Marketing
responsabilidad social corporativa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
46
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :15
marketing digital
redes sociales
publicidad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34
33
0.971
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Mobile-assisted showrooming
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
24
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :17
marketing
agile
transformación digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
17
0.459
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :18
marketing
comptencias
perfil profesional
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
15
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :19
publicidade
planejamento de criação
marketing e branding
arquétipos
ensino da publicidade
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
14
0.636
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :20
comunicación audiovisual
marketing digital
inbound marketing
redes sociales
publicidad digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :21
Marketing y economía de empresa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Last 6 Years Citation Counts Rankings
Rankings
190,250
4,897
13
Ranking Based On Selection: 1
Cristina Olarte Pascual
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,309
2,609
0.605
Marketing
Wine
Advertising
Insideable
Omnichannel
* Last 6 Years Citation Counts Rankings
Rankings
279,218
7,613
24
Ranking Based On Selection: 2
Jorge Pelegrín Borondo
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,966
1,793
0.912
Marketing
Insideable technology
Cyborg
Wine Tourism
* Last 6 Years Citation Counts Rankings
Rankings
480,640
14,040
42
Ranking Based On Selection: 3
Begoña Gómez Nieto
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,134
943
0.832
comunicación
política
publicidad
periodismo
marketing
* Last 6 Years Citation Counts Rankings
Rankings
497,336
14,587
51
Ranking Based On Selection: 4
Yolanda Sierra Murillo
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,035
899
0.869
* Last 6 Years Citation Counts Rankings
Rankings
580,163
17,409
56
Ranking Based On Selection: 5
Luis Manuel Cerdá Suárez|LUIS MANUEL CERDA-SUAREZ
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
862
714
0.828
Marketing
Business
Management
Communication
Social Sciences
* Last 6 Years Citation Counts Rankings
Rankings
639,803
19,341
64
Ranking Based On Selection: 6
Lorena Pérez Hernández
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,540
605
0.393
cognitive linguistics
pragmatics
semantics
branding
marketing
* Last 6 Years Citation Counts Rankings
Rankings
996,558
31,978
110
Ranking Based On Selection: 7
Alba García-Milon
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
254
254
1.000
Marketing
Shopping Tourism
Tourist Shopping
Smart Shopping Destination
Tourist Shopping Journey
* Last 6 Years Citation Counts Rankings
Rankings
1,057,470
34,229
230
Ranking Based On Selection: 8
Isabel Iniesta-Alemán|Isabel Iniesta Alemán, Isabel Iniesta
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
246
222
0.902
marketing
comunicación
publicidad
social media
audiencias activas
* Last 6 Years Citation Counts Rankings
Rankings
1,234,532
40,505
309
Ranking Based On Selection: 9
Carlos Gonzalez-Menorca
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
151
0.712
* Last 6 Years Citation Counts Rankings
Rankings
1,339,005
43,990
370
Ranking Based On Selection: 10
Carlos Sánchez-Camacho
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
121
121
1.000
marketing
bibliometrics
science mapping
tourism
services marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,569,990
50,857
476
Ranking Based On Selection: 11
Gemma Cascales
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
71
0.798
* Last 6 Years Citation Counts Rankings
Rankings
1,571,312
50,885
477
Ranking Based On Selection: 12
Nuria Puente Domínguez
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
71
0.973
marketing digital
comercio electrónico
usabilidad
* Last 6 Years Citation Counts Rankings
Rankings
1,627,623
52,422
506
Ranking Based On Selection: 13
Miluska Murillo
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62
62
1.000
Consumer behaviour
Mobile commerce
Mobile marketing
Fashion
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,738,415
55,155
180
Ranking Based On Selection: 14
Yanna Stefanu
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
46
1.000
Marketing
responsabilidad social corporativa
* Last 6 Years Citation Counts Rankings
Rankings
1,849,163
57,654
607
Ranking Based On Selection: 15
Alba López Bolás|
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34
33
0.971
marketing digital
redes sociales
publicidad
* Last 6 Years Citation Counts Rankings
Rankings
1,946,391
59,547
198
Ranking Based On Selection: 16
María Alesanco Llorente
Universidad de La Rioja
Logroño, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
24
1.000
Marketing
Mobile-assisted showrooming
* Last 6 Years Citation Counts Rankings
Rankings
2,026,365
61,131
688
Ranking Based On Selection: 17
Carlos Mas Hernández
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
17
0.459
marketing
agile
transformación digital
* Last 6 Years Citation Counts Rankings
Rankings
2,065,102
61,864
714
Ranking Based On Selection: 18
Joge García Martín
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
15
1.000
marketing
comptencias
perfil profesional
* Last 6 Years Citation Counts Rankings
Rankings
2,071,124
62,002
717
Ranking Based On Selection: 19
Gabriela Bezerra Lima|Gabriela Lima
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
14
0.636
publicidade
planejamento de criação
marketing e branding
arquétipos
ensino da publicidade
* Last 6 Years Citation Counts Rankings
Rankings
2,155,430
63,524
753
Ranking Based On Selection: 20
Marta Fernández Penas
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
9
0.643
comunicación audiovisual
marketing digital
inbound marketing
redes sociales
publicidad digital
* Last 6 Years Citation Counts Rankings
Rankings
2,178,972
63,966
764
Ranking Based On Selection: 21
Vicente Giner Crespo
Universidad Internacional de La Rioja
La Rioja,, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000