Citation Rankings
Highly Cited Researchers
Università Commerciale Luigi Bocconi Milano Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,235
4,006
0.486
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Marketing Strategy
Innovation
Design Innovativeness
Creativity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,269
3,125
0.593
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
judgment and decision making
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,903
2,564
0.657
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Services marketing
experiential marketing
consumer experience
arts and cultural managements
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,257
2,479
0.396
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Marketing Consumer Culture Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,796
1,008
0.361
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Consumer Behavior
Brand Management
Customer Management
Market-Based Assets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,087
740
0.240
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,989
576
0.290
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Consumer Behavior
Judgment and Decision Making
Behavioral Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
487
411
0.844
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
marketing and management
public and healthcare marketing and management
e-health
e-government
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
312
0.476
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
MARKETING
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,076
243
0.117
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
149
149
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
Consumer Behavior
Subjective well-being
Attention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
130
0.828
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110
108
0.982
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Consumer behavior
CRM
Arts Marketing and Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
126
96
0.762
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Prosocial behavior
Sustainability
Diversity&Inclusion
Virtual Reality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
89
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :16
Platforms
Retailing
Digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
73
0.760
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :17
Quantitative Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
62
0.849
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :18
Causal Inference
Structural Modeling
Machine Learning
User-Generated Content
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65
59
0.908
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :19
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
51
0.455
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :20
Consumer Behavior
Consumer Psychology
Consumer Experiences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :21
Consumer Behavior
Sensory Marketing
Pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Last 6 Years Citation Counts Rankings
Rankings
123,480
4,945
33
Ranking Based On Selection: 1
Andrea Ordanini
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,235
4,006
0.486
* Last 6 Years Citation Counts Rankings
Rankings
164,779
6,848
47
Ranking Based On Selection: 2
Gaia Rubera
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,269
3,125
0.593
Marketing Strategy
Innovation
Design Innovativeness
Creativity
* Last 6 Years Citation Counts Rankings
Rankings
204,539
8,693
62
Ranking Based On Selection: 3
Joachim Vosgerau
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,903
2,564
0.657
judgment and decision making
consumer behavior
* Last 6 Years Citation Counts Rankings
Rankings
211,889
8,999
65
Ranking Based On Selection: 4
Antonella Caru
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,257
2,479
0.396
Services marketing
experiential marketing
consumer experience
arts and cultural managements
* Last 6 Years Citation Counts Rankings
Rankings
474,870
20,641
106
Ranking Based On Selection: 5
Stefania Borghini
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,796
1,008
0.361
* Last 6 Years Citation Counts Rankings
Rankings
585,310
24,769
127
Ranking Based On Selection: 6
Bruno Busacca
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,087
740
0.240
Consumer Behavior
Brand Management
Customer Management
Market-Based Assets
* Last 6 Years Citation Counts Rankings
Rankings
676,860
27,725
148
Ranking Based On Selection: 7
Francesca Golfetto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,989
576
0.290
* Last 6 Years Citation Counts Rankings
Rankings
810,476
32,015
169
Ranking Based On Selection: 8
Adam Eric Greenberg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
487
411
0.844
Consumer Behavior
Judgment and Decision Making
Behavioral Economics
* Last 6 Years Citation Counts Rankings
Rankings
929,507
35,794
192
Ranking Based On Selection: 9
Luca Buccoliero
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
312
0.476
marketing and management
public and healthcare marketing and management
e-health
e-government
* Last 6 Years Citation Counts Rankings
Rankings
1,042,731
39,070
215
Ranking Based On Selection: 10
Enrico Valdani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,076
243
0.117
* Last 6 Years Citation Counts Rankings
Rankings
1,274,106
45,058
241
Ranking Based On Selection: 11
Kurt Munz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
149
149
1.000
* Last 6 Years Citation Counts Rankings
Rankings
1,335,906
46,577
254
Ranking Based On Selection: 12
Uri Barnea
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
130
0.828
Consumer Behavior
Subjective well-being
Attention
* Last 6 Years Citation Counts Rankings
Rankings
1,421,753
48,641
269
Ranking Based On Selection: 13
Martina Cossu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110
108
0.982
* Last 6 Years Citation Counts Rankings
Rankings
1,472,407
49,794
275
Ranking Based On Selection: 14
Andrea Rurale
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
126
96
0.762
Marketing
Consumer behavior
CRM
Arts Marketing and Management
* Last 6 Years Citation Counts Rankings
Rankings
1,508,271
50,560
282
Ranking Based On Selection: 15
Generoso Branca
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
89
1.000
Marketing
Prosocial behavior
Sustainability
Diversity&Inclusion
Virtual Reality
* Last 6 Years Citation Counts Rankings
Rankings
1,589,016
52,149
294
Ranking Based On Selection: 16
Qiaoni Shi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
73
0.760
Platforms
Retailing
Digital marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,654,692
53,356
303
Ranking Based On Selection: 17
Sungtak Hong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
62
0.849
* Last 6 Years Citation Counts Rankings
Rankings
1,674,047
53,707
307
Ranking Based On Selection: 18
Márton Varga
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65
59
0.908
Causal Inference
Structural Modeling
Machine Learning
User-Generated Content
* Last 6 Years Citation Counts Rankings
Rankings
1,725,673
54,598
312
Ranking Based On Selection: 19
Armando Cirrincione
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
51
0.455
* Last 6 Years Citation Counts Rankings
Rankings
2,025,662
58,697
332
Ranking Based On Selection: 20
Heeyoung Yoon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
19
0.905
Consumer Behavior
Consumer Psychology
Consumer Experiences
* Last 6 Years Citation Counts Rankings
Rankings
2,328,310
61,684
356
Ranking Based On Selection: 21
Varun Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Consumer Behavior
Sensory Marketing
Pricing