Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 15 Scientists Citation Rankings (Sort by last 6 years Citation Index) - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
60,092
22,453
0.374
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
(International) Marketing
(Sustainable) Consumer Behaviour
Consumption Reduction
Measurement Scales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,344
2,322
0.435
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,803
1,367
0.758
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
consumer behavior
decision support
Analytic Hierarchy Process (AHP)
food supply chain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,223
1,359
0.611
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 5
Marktforschung
Kaufverhalten
empirische Marktmodellierung
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,306
1,214
0.367
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 6
International Marketing - Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,628
1,160
0.441
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 7
Consumer behavior in retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
516
515
0.998
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 8
Consumer Behavior
Service Innovation
Experience Design
Transformative Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
455
455
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 9
consumer behavior
mixed methods
marketing-related issues in work-life-integration over life-course
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
352
0.247
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
214
208
0.972
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
191
147
0.770
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Strategy
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
829
136
0.164
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 13
Consumerism
Ecological Economics
Institutional Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
134
75
0.560
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 14
Consumer Behavior
Advertising
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
43
0.956
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 15
Consumer
Transformation
Pro-Environmental Behavior
Sustainability
Structure-Agency-Nexus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
* Last 6 Years Citation Counts Rankings
Rankings
9,277
38
9
Ranking Based On Selection: 1
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
60,092
22,453
0.374
International Marketing
Measurement Theory
Quantitative Methods
* Last 6 Years Citation Counts Rankings
Rankings
206,071
1,187
71
Ranking Based On Selection: 2
Petra Riefler
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,344
2,322
0.435
(International) Marketing
(Sustainable) Consumer Behaviour
Consumption Reduction
Measurement Scales
* Last 6 Years Citation Counts Rankings
Rankings
345,091
1,932
356
Ranking Based On Selection: 3
Milena Micevski
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,803
1,367
0.758
* Last 6 Years Citation Counts Rankings
Rankings
346,888
1,940
114
Ranking Based On Selection: 4
Oliver Meixner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,223
1,359
0.611
consumer behavior
decision support
Analytic Hierarchy Process (AHP)
food supply chain
* Last 6 Years Citation Counts Rankings
Rankings
381,844
2,127
384
Ranking Based On Selection: 5
Udo Wagner
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,306
1,214
0.367
Marktforschung
Kaufverhalten
empirische Marktmodellierung
* Last 6 Years Citation Counts Rankings
Rankings
396,524
2,203
399
Ranking Based On Selection: 6
Christina Sichtmann
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,628
1,160
0.441
International Marketing - Services Marketing
* Last 6 Years Citation Counts Rankings
Rankings
687,383
3,544
194
Ranking Based On Selection: 7
Felix Katt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
516
515
0.998
* Last 6 Years Citation Counts Rankings
Rankings
736,763
3,783
640
Ranking Based On Selection: 8
Xueting Dou
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
455
455
1.000
Consumer Behavior
Service Innovation
Experience Design
Transformative Tourism
* Last 6 Years Citation Counts Rankings
Rankings
845,602
4,365
729
Ranking Based On Selection: 9
Katharina J Auer Srnka
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
352
0.247
consumer behavior
mixed methods
marketing-related issues in work-life-integration over life-course
* Last 6 Years Citation Counts Rankings
Rankings
1,089,940
5,515
953
Ranking Based On Selection: 10
Leri Ifigeneia
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
214
208
0.972
* Last 6 Years Citation Counts Rankings
Rankings
1,255,949
6,210
1,112
Ranking Based On Selection: 11
Maria Gabriela Montanari
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
191
147
0.770
* Last 6 Years Citation Counts Rankings
Rankings
1,291,343
6,338
1,144
Ranking Based On Selection: 12
Martin A Koschat
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
829
136
0.164
* Last 6 Years Citation Counts Rankings
Rankings
1,562,005
7,363
1,393
Ranking Based On Selection: 13
Wolfgang Fellner
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
134
75
0.560
Consumerism
Ecological Economics
Institutional Economics
* Last 6 Years Citation Counts Rankings
Rankings
1,780,513
7,978
1,537
Ranking Based On Selection: 14
Yusuf Erkaya
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
43
0.956
Consumer Behavior
Advertising
Marketing Research
* Last 6 Years Citation Counts Rankings
Rankings
1,789,555
8,002
349
Ranking Based On Selection: 15
Laura Maria Wallnoefer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
Consumer
Transformation
Pro-Environmental Behavior
Sustainability
Structure-Agency-Nexus