Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
United States
William Baker
Advertising effectiveness
innovation
market orientation
learning orientation
entrepreneurial
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,603
4,622
0.317
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
United States
Alexa K Sullivan Fox
Digital Marketing
User-Generated Content
Consumer Behavior
Online Privacy
Sharenting
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,600
1,432
0.895
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
United States
Federico De Gregorio
advertising
product placement
interactive marketing
psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,234
539
0.437
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
United States
Myungjin C Smale|Myungjin Chung
Consumer Behavior
Color Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Last 6 Years Citation Counts Rankings
Rankings
103,874
United States
37,517
16
Ranking Based On Selection: 1
William Baker
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,603
4,622
0.317
Advertising effectiveness
innovation
market orientation
learning orientation
entrepreneurial
* Last 6 Years Citation Counts Rankings
Rankings
358,945
United States
112,990
89
Ranking Based On Selection: 2
Alexa K Sullivan Fox
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,600
1,432
0.895
Digital Marketing
User-Generated Content
Consumer Behavior
Online Privacy
Sharenting
* Last 6 Years Citation Counts Rankings
Rankings
701,586
United States
200,959
167
Ranking Based On Selection: 3
Federico De Gregorio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,234
539
0.437
advertising
product placement
interactive marketing
psychology
* Last 6 Years Citation Counts Rankings
Rankings
1,876,546
United States
389,409
412
Ranking Based On Selection: 4
Myungjin C Smale|Myungjin Chung
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
Consumer Behavior
Color Marketing
Branding