The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Consumer behavior
sustainability
Organic food consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
314
313
0.997
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
341
240
0.704
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Consumer Behavior
Mixed Methodology
Human Resource Management
Employer Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69
69
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Social sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
OB
E-Marketing
Social Media
Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Consumer behavior
Digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Entrepreneurship
Sustainability
Innovation
Entrepreneurial Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
sustainability
marketing
International business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Haroon Qasim
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
314
313
0.997
Marketing
Consumer behavior
sustainability
Organic food consumption
Muhammad Zeeshan
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
341
240
0.704
Muhammad Usman Mumtaz
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69
69
1.000
Marketing
Consumer Behavior
Mixed Methodology
Human Resource Management
Employer Branding
Sana Imran
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
Huma
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
OB
E-Marketing
Social Media
Innovation
Nida Zaheer
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
Asma Tariq
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Entrepreneurship
Sustainability
Innovation
Entrepreneurial Marketing
Shahid Nadeem
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
sustainability
marketing
International business
Haroon Niaz
University of Central Punjab
Lahore, Pakistan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000