Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 21 Scientists Citation Rankings (Sort by last 6 years Citation Index) - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
marketing
retailing
marketing channel
bán lẻ
phân phối
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,603
2,320
0.644
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
CSR
Marketing
Corporate Culture
HRM
Services Quality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
856
854
0.998
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
Leadership
marketing
Higher education
Internationalization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
797
752
0.944
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
Management
Marketing
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
561
534
0.952
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 5
Hospitality and Tourism
Smart Technology
Health and Well-being
Service Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
408
350
0.858
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 6
Management
HRM
Marketing
Service
Strategic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
320
312
0.975
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 7
Business
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
284
0.902
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223
222
0.996
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 9
Consumer Behaviour
Data Analyst
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
146
0.798
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 10
communication
management
marketing
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
117
0.504
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 11
Digital Marketing
Mobile Payment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
95
0.990
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 12
Corporate Finance
Corporate Social Responsibility
Corporate Governance
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
38
0.974
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 13
Marketing
CSR
Innovation
Networking
SMEs
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
23
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 14
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 15
Quản trị kinh doanh
tài chính
Marketing
chuyển đổi số
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 16
Social Marketing
Communication
Media
Social Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 17
statistics
management
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 18
Kinh doanh quốc tế
Thông lệ thương mại quốc tế
Quản trị chuỗi cung
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
3
0.375
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 19
Marketing
real-estate
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 20
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 21
international trade
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
0
0.000
* Last 6 Years Citation Counts Rankings
Rankings
206,057
175
5
Ranking Based On Selection: 1
Nguyen Thanh Minh
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,603
2,320
0.644
marketing
retailing
marketing channel
bán lẻ
phân phối
* Last 6 Years Citation Counts Rankings
Rankings
500,353
641
16
Ranking Based On Selection: 2
Khoa Dang Tran
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
856
854
0.998
CSR
Marketing
Corporate Culture
HRM
Services Quality
* Last 6 Years Citation Counts Rankings
Rankings
546,117
726
18
Ranking Based On Selection: 3
Mai Dong Tran
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
797
752
0.944
Leadership
marketing
Higher education
Internationalization
* Last 6 Years Citation Counts Rankings
Rankings
672,402
1,090
21
Ranking Based On Selection: 4
Phạm Xuân Lan - Khoa Quản Trị
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
561
534
0.952
* Last 6 Years Citation Counts Rankings
Rankings
848,110
1,736
40
Ranking Based On Selection: 5
Ruby (Hong Ngoc) Nguyen|Ruby Nguyen
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
408
350
0.858
Hospitality and Tourism
Smart Technology
Health and Well-being
Service Marketing
* Last 6 Years Citation Counts Rankings
Rankings
899,426
1,941
2
Ranking Based On Selection: 6
Phuoc-Thien Nguyen
Ho Chi Minh City University of Economics and Finance
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
320
312
0.975
Management
HRM
Marketing
Service
Strategic
* Last 6 Years Citation Counts Rankings
Rankings
942,347
2,141
51
Ranking Based On Selection: 7
Trang Bui Thanh
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
284
0.902
* Last 6 Years Citation Counts Rankings
Rankings
1,058,026
2,672
59
Ranking Based On Selection: 8
Huong Xuan Ho
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223
222
0.996
* Last 6 Years Citation Counts Rankings
Rankings
1,257,964
3,776
83
Ranking Based On Selection: 9
Ngoc, Chu Nguyen Mong
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
146
0.798
* Last 6 Years Citation Counts Rankings
Rankings
1,361,657
4,370
97
Ranking Based On Selection: 10
Trinh Thuy Anh
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
117
0.504
communication
management
marketing
strategy
* Last 6 Years Citation Counts Rankings
Rankings
1,460,110
4,955
108
Ranking Based On Selection: 11
Thi Hoang Yen Nguyen
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
95
0.990
* Last 6 Years Citation Counts Rankings
Rankings
1,821,364
7,285
156
Ranking Based On Selection: 12
Nguyen Tran Phuoc
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
38
0.974
Corporate Finance
Corporate Social Responsibility
Corporate Governance
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,976,037
8,164
169
Ranking Based On Selection: 13
Huynh Dang Khoa
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
23
1.000
Marketing
CSR
Innovation
Networking
SMEs
* Last 6 Years Citation Counts Rankings
Rankings
2,037,269
8,480
173
Ranking Based On Selection: 14
Ngoc Khanh Huynh
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
* Last 6 Years Citation Counts Rankings
Rankings
2,092,365
8,753
183
Ranking Based On Selection: 15
Nguyễn Quang Anh - Khoa Quản Trị
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
Quản trị kinh doanh
tài chính
Marketing
chuyển đổi số
* Last 6 Years Citation Counts Rankings
Rankings
2,092,365
8,753
183
Ranking Based On Selection: 16
Pham Thanh Thuy Vy
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14
14
1.000
Social Marketing
Communication
Media
Social Innovation
* Last 6 Years Citation Counts Rankings
Rankings
2,214,212
9,407
209
Ranking Based On Selection: 17
Ha Van Son
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Last 6 Years Citation Counts Rankings
Rankings
2,291,537
9,864
226
Ranking Based On Selection: 18
Ngo Thi Hai Xuan|Ngô Thị Hải Xuân
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
3
0.375
Kinh doanh quốc tế
Thông lệ thương mại quốc tế
Quản trị chuỗi cung
* Last 6 Years Citation Counts Rankings
Rankings
2,325,783
10,132
236
Ranking Based On Selection: 19
Huynh Phuoc Nghia
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Last 6 Years Citation Counts Rankings
Rankings
2,355,584
10,350
247
Ranking Based On Selection: 20
Nguyen Quoc Hung
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Last 6 Years Citation Counts Rankings
Rankings
2,379,716
10,535
256
Ranking Based On Selection: 21
Doan Thi Hong Van
University of Economics Ho Chi Minh City
Ho Chi Minh City, Vietnam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
0
0.000