Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
242
0.768
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Branding
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
428
233
0.544
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
consumer behavior
marketing research
marketing
sustainability marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
296
98
0.331
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
47
0.671
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Human Resource Management
Talent Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Marketing Management
Customer Portfolio Management
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Costumer equity
Ecomomics
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
9
0.429
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Place marketing
Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Bistra Vassileva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
242
0.768
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Vladimir Zhechev
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
428
233
0.544
Maria Kehayova-Stoycheva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
296
98
0.331
consumer behavior
marketing research
marketing
sustainability marketing
Evgeni Stanimirov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
47
0.671
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
Svilen Ivanov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
Petar Petrov|Petar K. Petrov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
Marketing
Human Resource Management
Talent Management
Viktoriya Stancheva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
Marketing Management
Customer Portfolio Management
CRM
Darina Pavlova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
9
0.429
Marketing
Costumer equity
Ecomomics
Management
Yana Balashova Kostadinova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000