Citation Rankings
Highly Cited Researchers

University of Massachusetts Boston Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
United States
Werner Kunz
Service Technology
Innovativeness
Service Robots
Artificial Intelligence (AI)
Digital Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,167
7,143
0.779
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
United States
Guang Xin Xie
Digital Marketing
Environmental Marketing
Marketing Ethics
Technology Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,165
798
0.685
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
United States
Raymond Liu
Cross-Cultural Complaint Behavior
Branding
Social Media Marketing
Consumer Dialectical Thinking
Consumer Social Values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,355
689
0.293
* Last 6 Years Citation Counts Rankings
Rankings
59,268
United States
22,343
15
Ranking Based On Selection: 1
Werner Kunz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,167
7,143
0.779
Service Technology
Innovativeness
Service Robots
Artificial Intelligence (AI)
Digital Media
* Last 6 Years Citation Counts Rankings
Rankings
561,689
United States
166,602
148
Ranking Based On Selection: 2
Guang Xin Xie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,165
798
0.685
Digital Marketing
Environmental Marketing
Marketing Ethics
Technology Marketing
* Last 6 Years Citation Counts Rankings
Rankings
615,050
United States
179,937
164
Ranking Based On Selection: 3
Raymond Liu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,355
689
0.293
Cross-Cultural Complaint Behavior
Branding
Social Media Marketing
Consumer Dialectical Thinking
Consumer Social Values