Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
![Adrian Payne](https://cdn.adscientificindex.com/pictures/16/65717.jpg)
Marketing
CRM
Relationship Marketing
Co-creation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,437
12,836
0.352
![Paul Patterson](https://cdn.adscientificindex.com/pictures/15/65909.jpg)
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,481
11,239
0.346
* Last 6 Years Citation Counts Rankings
![Liem Viet Ngo](https://cdn.adscientificindex.com/pictures/fd/114893.jpg)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,852
3,778
0.646
* Last 6 Years Citation Counts Rankings
![Mark Uncles](https://cdn.adscientificindex.com/pictures/68/660.jpg)
Marketing
Buyer Behaviour
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,040
3,270
0.296
* Last 6 Years Citation Counts Rankings
![Gary Gregory](https://cdn.adscientificindex.com/pictures/12/122256.jpg)
International marketing
cross-cultural consumer behavior
global branding
ecommerce and exporting
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,792
1,440
0.516
* Last 6 Years Citation Counts Rankings
![Valentyna Melnyk](/user/assets/images/profile/no-profile-photo.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,695
1,149
0.678
* Last 6 Years Citation Counts Rankings
![Jenny Jiyeon Lee](https://cdn.adscientificindex.com/pictures/10/123961.jpg)
services marketing and management
destination marketing
emotions
place attachment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,539
1,142
0.742
* Last 6 Years Citation Counts Rankings
![Mohammed A Razzaque](https://cdn.adscientificindex.com/pictures/ae/127880.jpg)
Cross-cultural Marketing
Islamic Marketing
Distribution and Channels
Social Networking
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,980
1,059
0.355
* Last 6 Years Citation Counts Rankings
![Rahul Govind](/user/assets/images/profile/no-profile-photo.png)
marketing
artificial intelligence
history
social marketing
public health
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,278
1,012
0.792
* Last 6 Years Citation Counts Rankings
![Nitika Garg](https://cdn.adscientificindex.com/pictures/f3/128493.jpg)
Emotion
affect
consumption
decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,713
961
0.561
* Last 6 Years Citation Counts Rankings
![Christine Mathies](https://cdn.adscientificindex.com/pictures/bc/120266.jpg)
Services Marketing
Humour
Frontline Service Robots
Crowdsourcing
Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,208
613
0.507
* Last 6 Years Citation Counts Rankings
![Jack Cadeaux](/user/assets/images/profile/no-profile-photo.png)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
992
527
0.531
* Last 6 Years Citation Counts Rankings
![Elvira Sojli](https://cdn.adscientificindex.com/pictures/4b/53075.jpg)
Market Microstructure
International Finance
Asset Pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,041
494
0.475
* Last 6 Years Citation Counts Rankings
![Munib Karavdic](https://cdn.adscientificindex.com/pictures/d2/54854.jpg)
Innovation management
Growth Strategy Development
E-commerce
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
650
470
0.723
* Last 6 Years Citation Counts Rankings
![Michele Roberts](https://cdn.adscientificindex.com/pictures/87/52032.jpg)
advertising
consumer behaviour
food
social marketing
public health
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
416
0.387
* Last 6 Years Citation Counts Rankings
![Sunah Kim](https://cdn.adscientificindex.com/pictures/51/5270773.jpg)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
90
0.989
* Last 6 Years Citation Counts Rankings
![Ljubomir Pupovac](https://cdn.adscientificindex.com/pictures/b3/5272484.jpg)
Marketing-Finance Interface
B2B marketing
Crisis Management
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
63
62
0.984
* Last 6 Years Citation Counts Rankings
![Lu Lu](https://cdn.adscientificindex.com/pictures/3a/5270593.jpg)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
50
1.000
* Last 6 Years Citation Counts Rankings
![Yiping Lin](/user/assets/images/profile/no-profile-photo.png)
Market Microstructure
FinTech
Big Data Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
48
0.906
* Last 6 Years Citation Counts Rankings
![Lucy Miller](/user/assets/images/profile/no-profile-photo.png)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
40
0.357
* Last 6 Years Citation Counts Rankings
![Junbum Kwon](/user/assets/images/profile/no-profile-photo.png)
Marketing Content Analysis
Topological Data Analysis
Emotion Analytics
Text Picture Video Mining
Variable Selection
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
1
0.125
Adrian Payne
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,437
12,836
0.352
Marketing
CRM
Relationship Marketing
Co-creation
Paul Patterson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,481
11,239
0.346
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Liem Viet Ngo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,852
3,778
0.646
Mark Uncles
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,040
3,270
0.296
Marketing
Buyer Behaviour
Brand Management
Gary Gregory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,792
1,440
0.516
International marketing
cross-cultural consumer behavior
global branding
ecommerce and exporting
Valentyna Melnyk
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,695
1,149
0.678
Jenny Jiyeon Lee
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,539
1,142
0.742
services marketing and management
destination marketing
emotions
place attachment
Mohammed A Razzaque
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,980
1,059
0.355
Cross-cultural Marketing
Islamic Marketing
Distribution and Channels
Social Networking
Rahul Govind
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,278
1,012
0.792
marketing
artificial intelligence
history
social marketing
public health
Nitika Garg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,713
961
0.561
Emotion
affect
consumption
decision making
Christine Mathies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,208
613
0.507
Services Marketing
Humour
Frontline Service Robots
Crowdsourcing
Education
Jack Cadeaux
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
992
527
0.531
Elvira Sojli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,041
494
0.475
Market Microstructure
International Finance
Asset Pricing
Munib Karavdic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
650
470
0.723
Innovation management
Growth Strategy Development
E-commerce
Marketing
Michele Roberts
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
416
0.387
advertising
consumer behaviour
food
social marketing
public health
Sunah Kim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
90
0.989
Ljubomir Pupovac
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
63
62
0.984
Marketing-Finance Interface
B2B marketing
Crisis Management
Marketing Strategy
Lu Lu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
50
1.000
Yiping Lin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
48
0.906
Market Microstructure
FinTech
Big Data Analytics
Lucy Miller
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
40
0.357
Junbum Kwon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
1
0.125
Marketing Content Analysis
Topological Data Analysis
Emotion Analytics
Text Picture Video Mining
Variable Selection