The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
Customer engagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,706
25,344
0.710
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
consumer behaviour
conspiracy beliefs
paranoid behaviour
personal data disclosure
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
197
192
0.975
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
digital marketing
e-business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
130
0.619
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
user experience
communication policy
online communication
digital marketing
political
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
19
0.679
Linda D. Hollebeek
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,706
25,344
0.710
Ignas Zimaitis
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
197
192
0.975
consumer behaviour
conspiracy beliefs
paranoid behaviour
personal data disclosure
Sigitas Davidavičius
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
130
0.619
Arnas Aleksandravičius
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
19
0.679
user experience
communication policy
online communication
digital marketing
political