Citation Rankings
Highly Cited Researchers
World Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
499,018
312,737
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
311,170
96,076
0.309
* Total Citation Counts Rankings
Ranking Based On Selection :3
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
274,944
127,652
0.464
* Total Citation Counts Rankings
Ranking Based On Selection :4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,375
74,951
0.288
* Total Citation Counts Rankings
Ranking Based On Selection :5
Services Marketing
Service Quality
Technology & Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
258,842
85,179
0.329
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252,952
215,908
0.854
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
236,707
90,031
0.380
* Total Citation Counts Rankings
Ranking Based On Selection :8
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
217,020
101,719
0.469
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
consumer behavior
research methods
advertising
leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
188,671
90,037
0.477
* Total Citation Counts Rankings
Ranking Based On Selection :10
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,465
55,458
0.318
* Total Citation Counts Rankings
Ranking Based On Selection :11
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
170,921
73,569
0.430
* Total Citation Counts Rankings
Ranking Based On Selection :12
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139,844
84,574
0.605
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,157
33,822
0.277
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
109,620
32,288
0.295
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,116
40,147
0.386
* Total Citation Counts Rankings
Ranking Based On Selection :16
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,869
65,850
0.659
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,064
43,953
0.444
* Total Citation Counts Rankings
Ranking Based On Selection :18
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
98,982
77,498
0.783
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,103
43,912
0.467
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,663
38,652
0.417
* Total Citation Counts Rankings
Ranking Based On Selection :21
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,292
41,952
0.455
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,168
23,772
0.261
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,049
27,838
0.309
* Total Citation Counts Rankings
Ranking Based On Selection :24
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,461
33,447
0.406
* Total Citation Counts Rankings
Ranking Based On Selection :25
consumer behavior
service marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,082
32,779
0.420
* Total Citation Counts Rankings
Rankings
27
16
1
Ranking Based On Selection: 1
Joseph F Hair Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
499,018
312,737
0.627
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total Citation Counts Rankings
Rankings
182
84
1
Ranking Based On Selection: 2
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
311,170
96,076
0.309
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
295
128
2
Ranking Based On Selection: 3
Rolph Anderson
Drexel University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
274,944
127,652
0.464
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
* Total Citation Counts Rankings
Rankings
372
160
1
Ranking Based On Selection: 4
Leonard Berry
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,375
74,951
0.288
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
379
162
1
Ranking Based On Selection: 5
A Parasuraman
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
258,842
85,179
0.329
Services Marketing
Service Quality
Technology & Service
* Total Citation Counts Rankings
Rankings
410
14
1
Ranking Based On Selection: 6
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252,952
215,908
0.854
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
528
211
3
Ranking Based On Selection: 7
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
236,707
90,031
0.380
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
660
264
4
Ranking Based On Selection: 8
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
217,020
101,719
0.469
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
905
373
1
Ranking Based On Selection: 9
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
188,671
90,037
0.477
Marketing
consumer behavior
research methods
advertising
leadership
* Total Citation Counts Rankings
Rankings
1,049
25
1
Ranking Based On Selection: 10
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,465
55,458
0.318
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,089
27
2
Ranking Based On Selection: 11
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
170,921
73,569
0.430
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
1,609
717
10
Ranking Based On Selection: 12
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139,844
84,574
0.605
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
2,072
12
1
Ranking Based On Selection: 13
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,157
33,822
0.277
* Total Citation Counts Rankings
Rankings
2,569
1,219
10
Ranking Based On Selection: 14
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
109,620
32,288
0.295
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
2,854
1,359
7
Ranking Based On Selection: 15
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,116
40,147
0.386
marketing
consumer behavior
statistics
psychology
research methodology
* Total Citation Counts Rankings
Rankings
3,087
15
1
Ranking Based On Selection: 16
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,869
65,850
0.659
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
3,144
1,505
2
Ranking Based On Selection: 17
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,064
43,953
0.444
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total Citation Counts Rankings
Rankings
3,152
72
1
Ranking Based On Selection: 18
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
98,982
77,498
0.783
Design
Design Science
Brand Management
Research Methods
Information Systems
* Total Citation Counts Rankings
Rankings
3,488
1,665
4
Ranking Based On Selection: 19
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,103
43,912
0.467
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
* Total Citation Counts Rankings
Rankings
3,587
1,706
8
Ranking Based On Selection: 20
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,663
38,652
0.417
Marketing
innovation
supply chains
services
* Total Citation Counts Rankings
Rankings
3,607
138
3
Ranking Based On Selection: 21
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,292
41,952
0.455
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
3,682
1,743
4
Ranking Based On Selection: 22
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,168
23,772
0.261
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
3,762
1,788
38
Ranking Based On Selection: 23
Morris B Holbrook
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,049
27,838
0.309
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
4,354
44
11
Ranking Based On Selection: 24
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,461
33,447
0.406
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
4,822
50
12
Ranking Based On Selection: 25
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,082
32,779
0.420
consumer behavior
service marketing
customer satisfaction