Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 18.175 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
522,471
300,674
0.575
* Total Citation Counts Rankings
Ranking Based On Selection: 2
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
316,827
82,261
0.260
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
281,667
113,734
0.404
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
271,591
217,927
0.802
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264,780
63,485
0.240
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Services Marketing
Service Quality
Technology & Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
263,765
73,161
0.277
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242,284
80,416
0.332
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223,741
94,412
0.422
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
consumer behavior
research methods
advertising
leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
193,175
81,325
0.421
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
177,998
48,468
0.272
* Total Citation Counts Rankings
Ranking Based On Selection: 11
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,705
64,577
0.370
* Total Citation Counts Rankings
Ranking Based On Selection: 12
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
146,100
80,382
0.550
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
123,906
28,220
0.228
* Total Citation Counts Rankings
Ranking Based On Selection: 14
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111,138
27,193
0.245
* Total Citation Counts Rankings
Ranking Based On Selection: 15
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106,010
34,420
0.325
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,876
75,969
0.724
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,710
59,315
0.577
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,118
40,366
0.395
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,254
38,202
0.397
* Total Citation Counts Rankings
Ranking Based On Selection: 20
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,150
37,495
0.394
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,521
33,186
0.351
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,593
20,314
0.219
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,641
23,866
0.260
* Total Citation Counts Rankings
Ranking Based On Selection: 24
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84,425
29,941
0.355
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Branding
Global Marketing
Marketing Strategy
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71,831
19,100
0.266
* Total Citation Counts Rankings
Rankings
22
14
1
Ranking Based On Selection: 1
Joseph F Hair Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
522,471
300,674
0.575
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total Citation Counts Rankings
Rankings
187
86
1
Ranking Based On Selection: 2
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
316,827
82,261
0.260
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
301
130
2
Ranking Based On Selection: 3
Rolph Anderson
Drexel University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
281,667
113,734
0.404
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
* Total Citation Counts Rankings
Rankings
347
13
1
Ranking Based On Selection: 4
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
271,591
217,927
0.802
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
384
161
1
Ranking Based On Selection: 5
Leonard Berry
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264,780
63,485
0.240
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
391
164
1
Ranking Based On Selection: 6
A Parasuraman
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
263,765
73,161
0.277
Services Marketing
Service Quality
Technology & Service
* Total Citation Counts Rankings
Rankings
535
210
3
Ranking Based On Selection: 7
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242,284
80,416
0.332
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
655
258
4
Ranking Based On Selection: 8
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223,741
94,412
0.422
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
904
368
1
Ranking Based On Selection: 9
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
193,175
81,325
0.421
Marketing
consumer behavior
research methods
advertising
leadership
* Total Citation Counts Rankings
Rankings
1,053
26
1
Ranking Based On Selection: 10
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
177,998
48,468
0.272
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,092
27
2
Ranking Based On Selection: 11
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,705
64,577
0.370
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
1,549
685
10
Ranking Based On Selection: 12
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
146,100
80,382
0.550
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
2,110
12
1
Ranking Based On Selection: 13
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
123,906
28,220
0.228
* Total Citation Counts Rankings
Rankings
2,622
1,240
11
Ranking Based On Selection: 14
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111,138
27,193
0.245
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
2,895
1,376
7
Ranking Based On Selection: 15
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106,010
34,420
0.325
marketing
consumer behavior
statistics
psychology
research methodology
* Total Citation Counts Rankings
Rankings
2,950
65
1
Ranking Based On Selection: 16
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,876
75,969
0.724
Design
Design Science
Brand Management
Research Methods
Information Systems
* Total Citation Counts Rankings
Rankings
3,069
15
1
Ranking Based On Selection: 17
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,710
59,315
0.577
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
3,092
1,473
2
Ranking Based On Selection: 18
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,118
40,366
0.395
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total Citation Counts Rankings
Rankings
3,488
1,649
3
Ranking Based On Selection: 19
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,254
38,202
0.397
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
* Total Citation Counts Rankings
Rankings
3,572
142
3
Ranking Based On Selection: 20
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,150
37,495
0.394
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
3,614
1,706
7
Ranking Based On Selection: 21
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,521
33,186
0.351
Marketing
innovation
supply chains
services
* Total Citation Counts Rankings
Rankings
3,731
1,763
4
Ranking Based On Selection: 22
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,593
20,314
0.219
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
3,802
1,794
37
Ranking Based On Selection: 23
Morris B Holbrook
Columbia University New York
New York, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,641
23,866
0.260
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
4,349
44
11
Ranking Based On Selection: 24
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84,425
29,941
0.355
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
5,731
2,707
34
Ranking Based On Selection: 25
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71,831
19,100
0.266
Branding
Global Marketing
Marketing Strategy
Leadership