Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
![Kevin Lane Keller](https://cdn.adscientificindex.com/pictures/f1/1304304.jpg)
Marketing
Branding
Brands
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346,239
139,926
0.404
![Scott A Neslin](/user/assets/images/profile/no-profile-photo.png)
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,765
10,535
0.366
![Kusum L Ailawadi](/user/assets/images/profile/no-profile-photo.png)
Marketing
Econometrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,608
4,686
0.344
![Punam Anand Keller](https://cdn.adscientificindex.com/pictures/dc/1292351.jpg)
social marketing
consumer decision-making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
2,089
0.336
![Eesha Sharma](https://cdn.adscientificindex.com/pictures/39/1300395.jpg)
Consumer behavior
financial constraints
subjective wealth
financial decision making
psychological ownership of money
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,227
994
0.810
![Ellie Kyung](https://cdn.adscientificindex.com/pictures/5a/4482873.jpg)
Marketing
Memory & Mental Representation
Time & Psychological Distance
Interface Design
Consumer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483
278
0.576
![Kimberly Clark](https://cdn.adscientificindex.com/pictures/54/4846672.jpg)
neuroscience consumer neuroscience
neuromarketing
decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
198
0.514
![Prasad Vana](/user/assets/images/profile/no-profile-photo.png)
Marketing
Game theory
internet
retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
251
211
0.841
![Sharmistha Sikdar](https://cdn.adscientificindex.com/pictures/81/5218347.jpg)
Marketing
Computer Science
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
35
0.467
Kevin Lane Keller
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346,239
139,926
0.404
Marketing
Branding
Brands
Brand Management
Scott A Neslin
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,765
10,535
0.366
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Kusum L Ailawadi
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,608
4,686
0.344
Punam Anand Keller
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
2,089
0.336
social marketing
consumer decision-making
Eesha Sharma
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,227
994
0.810
Consumer behavior
financial constraints
subjective wealth
financial decision making
psychological ownership of money
Ellie Kyung
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483
278
0.576
Marketing
Memory & Mental Representation
Time & Psychological Distance
Interface Design
Consumer
Kimberly Clark
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
198
0.514
neuroscience consumer neuroscience
neuromarketing
decision making
Prasad Vana
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
251
211
0.841
Marketing
Game theory
internet
retail
Sharmistha Sikdar
Dartmouth College
Hanover, United States
![United States](/flags/us.png)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
35
0.467
Marketing
Computer Science
Statistics