Citation Rankings
Highly Cited Researchers
Dartmouth College Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
Marketing
Branding
Brands
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346,239
139,926
0.404
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,765
10,535
0.366
Marketing
Econometrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,608
4,686
0.344
social marketing
consumer decision-making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
2,089
0.336
Consumer behavior
financial constraints
subjective wealth
financial decision making
psychological ownership of money
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,227
994
0.810
Marketing
Memory & Mental Representation
Time & Psychological Distance
Interface Design
Consumer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483
278
0.576
neuroscience consumer neuroscience
neuromarketing
decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
198
0.514
Marketing
Game theory
internet
retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
251
211
0.841
Marketing
Computer Science
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
35
0.467
* Total Citation Counts Rankings
Rankings
116
57
1
Kevin Lane Keller
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346,239
139,926
0.404
Marketing
Branding
Brands
Brand Management
* Total Citation Counts Rankings
Rankings
23,236
10,770
32
Scott A Neslin
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,765
10,535
0.366
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
* Total Citation Counts Rankings
Rankings
66,067
27,853
89
Kusum L Ailawadi
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,608
4,686
0.344
* Total Citation Counts Rankings
Rankings
161,752
60,381
175
Punam Anand Keller
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
2,089
0.336
social marketing
consumer decision-making
* Total Citation Counts Rankings
Rankings
595,798
181,617
437
Eesha Sharma
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,227
994
0.810
Consumer behavior
financial constraints
subjective wealth
financial decision making
psychological ownership of money
* Total Citation Counts Rankings
Rankings
914,149
255,822
576
Ellie Kyung
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483
278
0.576
Marketing
Memory & Mental Representation
Time & Psychological Distance
Interface Design
Consumer
* Total Citation Counts Rankings
Rankings
979,657
268,393
614
Kimberly Clark
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
198
0.514
neuroscience consumer neuroscience
neuromarketing
decision making
* Total Citation Counts Rankings
Rankings
1,101,002
288,406
680
Prasad Vana
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
251
211
0.841
Marketing
Game theory
internet
retail
* Total Citation Counts Rankings
Rankings
1,500,676
347,857
836
Sharmistha Sikdar
Dartmouth College
Hanover, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
35
0.467
Marketing
Computer Science
Statistics