Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
![Roger B Mason|RB Mason](https://cdn.adscientificindex.com/pictures/4c/89578.jpg)
marketing retail "chaos theory" "complexity theory"
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,901
972
0.511
![Lawrence Mpele Lekhanya](https://cdn.adscientificindex.com/pictures/84/101377.jpg)
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,110
891
0.803
![Jeevarathnam P Govender](https://cdn.adscientificindex.com/pictures/ca/4510130.jpg)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
408
0.760
![Sarah T Jembere|Sarah Tsitsi Chikandiwa](/user/assets/images/profile/no-profile-photo.png)
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
189
0.677
![Elvis Madondo](/user/assets/images/profile/no-profile-photo.png)
Social media
marketing communications
advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
![Andrew Kamwendo](https://cdn.adscientificindex.com/pictures/9d/4921874.jpg)
Marketing
Retailing
Education
Business Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
![Nkululeko Praisegod Zungu](https://cdn.adscientificindex.com/pictures/45/4926123.jpg)
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
![Cleopatra Moipone Matli](https://cdn.adscientificindex.com/pictures/a6/5066225.jpg)
Adoption of Technology in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
![Faith Rudairo Chibvura](https://cdn.adscientificindex.com/pictures/16/5067999.jpg)
Marketing
Management sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
Roger B Mason|RB Mason
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,901
972
0.511
marketing retail "chaos theory" "complexity theory"
Lawrence Mpele Lekhanya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,110
891
0.803
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Jeevarathnam P Govender
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
408
0.760
Sarah T Jembere|Sarah Tsitsi Chikandiwa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
189
0.677
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
Elvis Madondo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
Social media
marketing communications
advertising
Andrew Kamwendo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
Marketing
Retailing
Education
Business Intelligence
Nkululeko Praisegod Zungu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
Cleopatra Moipone Matli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Faith Rudairo Chibvura
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667