Citation Rankings
Highly Cited Researchers
Durban University of Technology Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
marketing retail "chaos theory" "complexity theory"
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,901
972
0.511
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,110
891
0.803
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
408
0.760
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
189
0.677
Social media
marketing communications
advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
Marketing
Retailing
Education
Business Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
Adoption of Technology in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Marketing
Management sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total Citation Counts Rankings
Rankings
448,460
2,132
27
Roger B Mason|RB Mason
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,901
972
0.511
marketing retail "chaos theory" "complexity theory"
* Total Citation Counts Rankings
Rankings
631,506
3,180
43
Lawrence Mpele Lekhanya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,110
891
0.803
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
* Total Citation Counts Rankings
Rankings
882,274
4,709
66
Jeevarathnam P Govender
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
408
0.760
* Total Citation Counts Rankings
Rankings
1,069,706
6,559
92
Sarah T Jembere|Sarah Tsitsi Chikandiwa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
189
0.677
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
* Total Citation Counts Rankings
Rankings
1,694,478
13,328
234
Elvis Madondo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
Social media
marketing communications
advertising
* Total Citation Counts Rankings
Rankings
1,775,016
14,128
251
Andrew Kamwendo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
26
0.867
Marketing
Retailing
Education
Business Intelligence
* Total Citation Counts Rankings
Rankings
1,897,467
15,365
289
Nkululeko Praisegod Zungu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
* Total Citation Counts Rankings
Rankings
2,068,391
17,175
332
Cleopatra Moipone Matli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Rankings
2,152,123
18,134
367
Faith Rudairo Chibvura
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667