Citation Rankings
Highly Cited Researchers

Fundación Universitaria del Area Andina Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Colombia
Laureano Fernandez Barraza
mercadeo
ventas
retail
visual merchandising
marketing y ventas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,334
5,705
0.372
* Total Citation Counts Rankings
Ranking Based On Selection :2
Colombia
Jeison Ricardo Alviades Fuentes
Negocios
Marketing
Bussines Intelligent
Recursos Humanos
Inteligencia Artificial
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
611
149
0.244
* Total Citation Counts Rankings
Ranking Based On Selection :3
Colombia
Paola Andrea, Serna-Osorio
Branding
Comunicación Publicitaria
Estudios Culturales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Rankings
58,058
Colombia
52
5
Ranking Based On Selection: 1
Laureano Fernandez Barraza
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,334
5,705
0.372
mercadeo
ventas
retail
visual merchandising
marketing y ventas
* Total Citation Counts Rankings
Rankings
850,151
Colombia
3,695
67
Ranking Based On Selection: 2
Jeison Ricardo Alviades Fuentes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
611
149
0.244
Negocios
Marketing
Bussines Intelligent
Recursos Humanos
Inteligencia Artificial
* Total Citation Counts Rankings
Rankings
2,366,893
Colombia
18,144
286
Ranking Based On Selection: 3
Paola Andrea, Serna-Osorio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Branding
Comunicación Publicitaria
Estudios Culturales