Citation Rankings
Highly Cited Researchers

IMS Unison University Dehradun Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
India
Abu Bashar
Consumer behavior
virtual 3D marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,380
1,163
0.843
* Total Citation Counts Rankings
Ranking Based On Selection :2
India
Amit Adlakha
Marketing
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
429
0.947
* Total Citation Counts Rankings
Ranking Based On Selection :3
India
Swati Bisht
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
78
0.813
* Total Citation Counts Rankings
Ranking Based On Selection :4
India
Vivek Kumar Pathak
Consumer Behavior
Integrated Marketing Communication
Marketing Management
Business Ethics & CSR
General Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
64
0.914
* Total Citation Counts Rankings
Ranking Based On Selection :5
India
Himanshu Mahobia
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750
* Total Citation Counts Rankings
Rankings
552,448
India
15,559
1
Ranking Based On Selection: 1
Abu Bashar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,380
1,163
0.843
* Total Citation Counts Rankings
Rankings
941,119
India
34,806
3
Ranking Based On Selection: 2
Amit Adlakha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
429
0.947
* Total Citation Counts Rankings
Rankings
1,576,452
India
64,862
7
Ranking Based On Selection: 3
Swati Bisht
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
78
0.813
* Total Citation Counts Rankings
Rankings
1,695,040
India
72,060
11
Ranking Based On Selection: 4
Vivek Kumar Pathak
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
64
0.914
Consumer Behavior
Integrated Marketing Communication
Marketing Management
Business Ethics & CSR
General Management
* Total Citation Counts Rankings
Rankings
2,306,391
India
121,869
24
Ranking Based On Selection: 5
Himanshu Mahobia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750