Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Consumer behavior
virtual 3D marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,380
1,163
0.843
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
429
0.947
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
78
0.813
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Behavior
Integrated Marketing Communication
Marketing Management
Business Ethics & CSR
General Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
64
0.914
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750
Abu Bashar
IMS Unison University Dehradun
Dehradun, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,380
1,163
0.843
Consumer behavior
virtual 3D marketing
Amit Adlakha
IMS Unison University Dehradun
Dehradun, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
429
0.947
Swati Bisht
IMS Unison University Dehradun
Dehradun, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
78
0.813
Vivek Kumar Pathak
IMS Unison University Dehradun
Dehradun, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
64
0.914
Consumer Behavior
Integrated Marketing Communication
Marketing Management
Business Ethics & CSR
General Management
Himanshu Mahobia
IMS Unison University Dehradun
Dehradun, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
3
0.750