Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
![Geetika Varshneya](/user/assets/images/profile/no-profile-photo.png)
Marketing
Consumer behavior
Retailing
Customer experience
Organic Purchase behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,167
1,075
0.921
![Shivendra Kumar Pandey](https://cdn.adscientificindex.com/pictures/5d/4449218.jpg)
Sunk Cost Fallacy
Payment Depreciation
Consumer Behavior
Behavioural Marketing
Pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,039
955
0.919
![Neha Bhardwaj](https://cdn.adscientificindex.com/pictures/c2/4782543.jpg)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
284
274
0.965
![Harmanjit Singh](https://cdn.adscientificindex.com/pictures/e0/5218047.jpg)
Consumer-Retailer Relationship
Technology-Consumer Interface
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32
31
0.969
![Hitesh Sharma](https://cdn.adscientificindex.com/pictures/3d/5218234.jpg)
Marketing - Consumption Behavior
Artificial Intelligence
Privacy Concerns & Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Geetika Varshneya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,167
1,075
0.921
Marketing
Consumer behavior
Retailing
Customer experience
Organic Purchase behavior
Shivendra Kumar Pandey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,039
955
0.919
Sunk Cost Fallacy
Payment Depreciation
Consumer Behavior
Behavioural Marketing
Pricing
Neha Bhardwaj
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
284
274
0.965
Harmanjit Singh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32
31
0.969
Consumer-Retailer Relationship
Technology-Consumer Interface
Consumer Behaviour
Hitesh Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Marketing - Consumption Behavior
Artificial Intelligence
Privacy Concerns & Tourism