Citation Rankings
Highly Cited Researchers
New York University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88,743
26,935
0.304
* Total Citation Counts Rankings
Ranking Based On Selection :2
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,249
9,351
0.232
* Total Citation Counts Rankings
Ranking Based On Selection :3
Consumer Behavior
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38,526
17,161
0.445
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Diffusion of Innovations
Social Networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,602
6,427
0.233
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,206
4,456
0.259
* Total Citation Counts Rankings
Ranking Based On Selection :6
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,880
3,776
0.224
* Total Citation Counts Rankings
Ranking Based On Selection :7
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,876
5,335
0.336
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Consumer Behavior
Psychology
Emotion
Judgment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,990
5,063
0.338
* Total Citation Counts Rankings
Ranking Based On Selection :9
Market Design
Auction Theory
Data-Driven Economy
Law and Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,241
4,218
0.345
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,496
3,651
0.348
* Total Citation Counts Rankings
Ranking Based On Selection :11
Social media
Advertising
Digital marketing
Services Marketing
Culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,257
6,498
0.634
* Total Citation Counts Rankings
Ranking Based On Selection :12
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,810
4,472
0.508
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,629
2,484
0.375
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Quantitative Marketing
Hidden Markov Models
Text Mining
Unstructured Data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,199
4,228
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,932
2,789
0.470
* Total Citation Counts Rankings
Ranking Based On Selection :16
Markets
AI/ML
Optimization
Recommendation Engine
Human-machine collaboration
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,804
2,211
0.381
* Total Citation Counts Rankings
Ranking Based On Selection :17
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,283
2,512
0.475
* Total Citation Counts Rankings
Ranking Based On Selection :18
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,107
1,295
0.254
* Total Citation Counts Rankings
Ranking Based On Selection :19
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,325
894
0.207
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,148
1,655
0.399
* Total Citation Counts Rankings
Ranking Based On Selection :21
Consumer behavior insights for digital marketers
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,957
1,244
0.314
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketplaces
Algorithmic Game Theory
Optimization
Networks
Operations Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,288
1,327
0.404
* Total Citation Counts Rankings
Ranking Based On Selection :23
Services Marketing
Hospitality Management
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,463
2,323
0.943
* Total Citation Counts Rankings
Ranking Based On Selection :24
digital marketing
corporate social responsibility
food marketing
sustainability
marketing analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,947
1,327
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :25
Consumer Behavior
Status Signaling
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,567
1,286
0.821
* Total Citation Counts Rankings
Rankings
3,743
1,794
39
Ranking Based On Selection: 1
Morris B Holbrook
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88,743
26,935
0.304
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
13,640
6,486
73
Ranking Based On Selection: 2
Jacob Jacoby
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,249
9,351
0.232
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
* Total Citation Counts Rankings
Rankings
14,645
6,955
7
Ranking Based On Selection: 3
Sankar Sen
City University of New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38,526
17,161
0.445
* Total Citation Counts Rankings
Rankings
24,635
11,379
135
Ranking Based On Selection: 4
Eitan Muller
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,602
6,427
0.233
Marketing
Diffusion of Innovations
Social Networks
* Total Citation Counts Rankings
Rankings
48,263
21,048
238
Ranking Based On Selection: 5
Russell S Winer
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,206
4,456
0.259
* Total Citation Counts Rankings
Rankings
49,528
21,513
247
Ranking Based On Selection: 6
Henry Assael
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,880
3,776
0.224
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
* Total Citation Counts Rankings
Rankings
53,775
23,193
262
Ranking Based On Selection: 7
Tulin Erdem
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,876
5,335
0.336
* Total Citation Counts Rankings
Rankings
58,014
24,803
452
Ranking Based On Selection: 8
Michel Tuan Pham
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,990
5,063
0.338
Marketing
Consumer Behavior
Psychology
Emotion
Judgment
* Total Citation Counts Rankings
Rankings
75,236
31,156
566
Ranking Based On Selection: 9
Yeon Koo Che
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,241
4,218
0.345
Market Design
Auction Theory
Data-Driven Economy
Law and Economics
* Total Citation Counts Rankings
Rankings
90,552
36,644
394
Ranking Based On Selection: 10
Priya Raghubir
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,496
3,651
0.348
* Total Citation Counts Rankings
Rankings
92,982
37,492
2
Ranking Based On Selection: 11
Marie Odile Richard
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,257
6,498
0.634
Social media
Advertising
Digital marketing
Services Marketing
Culture
* Total Citation Counts Rankings
Rankings
110,572
43,601
449
Ranking Based On Selection: 12
Adam Alter
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,810
4,472
0.508
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
* Total Citation Counts Rankings
Rankings
150,759
56,802
918
Ranking Based On Selection: 13
Gita Johar
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,629
2,484
0.375
* Total Citation Counts Rankings
Rankings
161,492
60,241
953
Ranking Based On Selection: 14
Oded Netzer
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,199
4,228
0.682
Marketing
Quantitative Marketing
Hidden Markov Models
Text Mining
Unstructured Data
* Total Citation Counts Rankings
Rankings
168,830
62,547
986
Ranking Based On Selection: 15
Olivier Toubia
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,932
2,789
0.470
* Total Citation Counts Rankings
Rankings
172,551
63,722
996
Ranking Based On Selection: 16
Indraneel Das
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,804
2,211
0.381
Markets
AI/ML
Optimization
Recommendation Engine
Human-machine collaboration
* Total Citation Counts Rankings
Rankings
189,074
68,757
5
Ranking Based On Selection: 17
Surinder Tikoo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,283
2,512
0.475
* Total Citation Counts Rankings
Rankings
195,447
70,718
663
Ranking Based On Selection: 18
Eric Greenleaf
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,107
1,295
0.254
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
* Total Citation Counts Rankings
Rankings
228,823
80,682
730
Ranking Based On Selection: 19
Kim Corfman
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,325
894
0.207
* Total Citation Counts Rankings
Rankings
237,853
83,337
755
Ranking Based On Selection: 20
Yuxin Chen
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,148
1,655
0.399
* Total Citation Counts Rankings
Rankings
248,493
86,517
177
Ranking Based On Selection: 21
Sahana Shahana Sen
City University of New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,957
1,244
0.314
Consumer behavior insights for digital marketers
* Total Citation Counts Rankings
Rankings
291,656
98,980
1,372
Ranking Based On Selection: 22
Nicolas E Stier Moses
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,288
1,327
0.404
Marketplaces
Algorithmic Game Theory
Optimization
Networks
Operations Management
* Total Citation Counts Rankings
Rankings
368,633
120,610
1,017
Ranking Based On Selection: 23
Vanja Bogicevic
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,463
2,323
0.943
Services Marketing
Hospitality Management
Consumer Behavior
* Total Citation Counts Rankings
Rankings
438,942
139,841
2
Ranking Based On Selection: 24
Lei Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,947
1,327
0.682
digital marketing
corporate social responsibility
food marketing
sustainability
marketing analytics
* Total Citation Counts Rankings
Rankings
509,541
158,736
1,995
Ranking Based On Selection: 25
Silvia Bellezza
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,567
1,286
0.821
Consumer Behavior
Status Signaling
Branding