Citation Rankings
Highly Cited Researchers
Red de Universidades Anáhuac Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
B2B marketing
branding
diffusion of innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
620
583
0.940
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Technology adoption
Connected consumer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
397
357
0.899
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Social Media
Advertising
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
248
0.939
* Total Citation Counts Rankings
Ranking Based On Selection :4
Entrepreneurship
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
229
160
0.699
* Total Citation Counts Rankings
Ranking Based On Selection :5
Privacy
personalisation
e-commerce
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
33
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :6
Turismo
Hotelería
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
44
0.863
* Total Citation Counts Rankings
Ranking Based On Selection :7
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
38
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Customer life time value under uncertainty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
10
0.323
* Total Citation Counts Rankings
Ranking Based On Selection :9
medicina
marketing
administracion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
12
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
entrepreneurship
qualitative research and political marketing.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
9
0.750
* Total Citation Counts Rankings
Ranking Based On Selection :12
publicidad
comunicación organizacional
estudios culturales
mercadotecnia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
* Total Citation Counts Rankings
Rankings
850,056
8,024
21
Ranking Based On Selection: 1
Dorian Florea
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
620
583
0.940
B2B marketing
branding
diffusion of innovation
* Total Citation Counts Rankings
Rankings
1,013,627
9,763
30
Ranking Based On Selection: 2
Pável Reyes-Mercado
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
397
357
0.899
Marketing
Technology adoption
Connected consumer
* Total Citation Counts Rankings
Rankings
1,177,387
11,665
47
Ranking Based On Selection: 3
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
248
0.939
Marketing
Social Media
Advertising
Branding
* Total Citation Counts Rankings
Rankings
1,237,030
12,361
51
Ranking Based On Selection: 4
Ananya Rajagopal
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
229
160
0.699
* Total Citation Counts Rankings
Rankings
1,707,418
21,396
107
Ranking Based On Selection: 5
Dora Carmen Galvez Cruz
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
33
0.458
Privacy
personalisation
e-commerce
digital marketing
* Total Citation Counts Rankings
Rankings
1,821,076
24,218
125
Ranking Based On Selection: 6
Pablo Manzano
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
44
0.863
* Total Citation Counts Rankings
Rankings
1,906,287
26,496
138
Ranking Based On Selection: 7
Guillermo Alfredo Zamacona-Aboumrad
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
38
1.000
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
* Total Citation Counts Rankings
Rankings
1,968,205
28,251
155
Ranking Based On Selection: 8
Mauricio Ortigosa
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
10
0.323
Customer life time value under uncertainty
* Total Citation Counts Rankings
Rankings
2,022,130
29,782
174
Ranking Based On Selection: 9
Oscar Alejandro Ruvalcaba Rojas
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
12
0.480
* Total Citation Counts Rankings
Rankings
2,075,224
31,254
189
Ranking Based On Selection: 10
Lc Revilla
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
Marketing
entrepreneurship
qualitative research and political marketing.
* Total Citation Counts Rankings
Rankings
2,171,747
34,146
216
Ranking Based On Selection: 11
Julieta Mercado-González
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
9
0.750
* Total Citation Counts Rankings
Rankings
2,391,685
42,340
285
Ranking Based On Selection: 12
Raúl Santos Morales
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
publicidad
comunicación organizacional
estudios culturales
mercadotecnia