Citation Rankings
Highly Cited Researchers

Universidad Complutense de Madrid Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Spain
Jesus Garcia-Madariaga
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
* Total Citation Counts Rankings
Ranking Based On Selection :2
Spain
Joaquin Sanchez Herrera
Advertising Research
Brand Research
Higher Education
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
* Total Citation Counts Rankings
Ranking Based On Selection :3
Spain
Teresa Pintado Blanco
Publicidad
marketing
relaciones públicas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :4
Spain
Maria Francisca Blasco Lopez
Comercialización
Marketing
Computing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
* Total Citation Counts Rankings
Ranking Based On Selection :5
Spain
Maria Avello
Marketing
comportamiento del consumidor
employer branding
imagery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
* Total Citation Counts Rankings
Ranking Based On Selection :6
Spain
Carmen Abril|
Brand Equity
Sustainable Consumption and Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,512
1,022
0.676
* Total Citation Counts Rankings
Ranking Based On Selection :7
Spain
José Santiago Merino
marketing
investigación de mercados
mineria de datos
marketing politico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
* Total Citation Counts Rankings
Ranking Based On Selection :8
Spain
Sonia Carcelen Garcia
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
* Total Citation Counts Rankings
Rankings
185,600
Spain
5,104
306
Ranking Based On Selection: 1
Jesus Garcia-Madariaga
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
* Total Citation Counts Rankings
Rankings
213,508
Spain
6,059
359
Ranking Based On Selection: 2
Joaquin Sanchez Herrera
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
Advertising Research
Brand Research
Higher Education
Marketing
* Total Citation Counts Rankings
Rankings
223,441
Spain
6,379
382
Ranking Based On Selection: 3
Teresa Pintado Blanco
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
Publicidad
marketing
relaciones públicas
* Total Citation Counts Rankings
Rankings
306,369
Spain
9,185
573
Ranking Based On Selection: 4
Maria Francisca Blasco Lopez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
* Total Citation Counts Rankings
Rankings
419,978
Spain
13,060
870
Ranking Based On Selection: 5
Maria Avello
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
Marketing
comportamiento del consumidor
employer branding
imagery
* Total Citation Counts Rankings
Rankings
521,704
Spain
16,461
1,120
Ranking Based On Selection: 6
Carmen Abril|
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,512
1,022
0.676
Brand Equity
Sustainable Consumption and Innovation
* Total Citation Counts Rankings
Rankings
661,056
Spain
21,067
1,461
Ranking Based On Selection: 7
José Santiago Merino
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
marketing
investigación de mercados
mineria de datos
marketing politico
* Total Citation Counts Rankings
Rankings
688,441
Spain
21,882
1,515
Ranking Based On Selection: 8
Sonia Carcelen Garcia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca