Citation Rankings
Highly Cited Researchers

Universidad del Valle Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Bolivia
Samuel Israel Goyzueta Rivera
Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
331
247
0.746
* Total Citation Counts Rankings
Ranking Based On Selection :2
Colombia
Jenny P Peláez-Muñoz
Branding
Brand Love
Anthropomorfism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
239
0.863
* Total Citation Counts Rankings
Ranking Based On Selection :3
Mexico
L. Salvador Cervantes Cervantes
Mercadotecnia
Branding
Neuromarketing
Comercio internacional
Educación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
254
0.996
* Total Citation Counts Rankings
Ranking Based On Selection :4
Colombia
Alexander Varon Sandoval
Marketing - Neuromarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
243
237
0.975
* Total Citation Counts Rankings
Ranking Based On Selection :5
Mexico
Juana Patricia Muñoz-Chávez
Organizational Behavior
Strategy
Organizations
Marketing
Higher Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
159
150
0.943
* Total Citation Counts Rankings
Rankings
1,065,617
Bolivia
79
2
Ranking Based On Selection: 1
Samuel Israel Goyzueta Rivera
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
331
247
0.746
* Total Citation Counts Rankings
Rankings
1,136,701
Colombia
5,551
348
Ranking Based On Selection: 2
Jenny P Peláez-Muñoz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
239
0.863
* Total Citation Counts Rankings
Rankings
1,170,295
Mexico
11,420
2
Ranking Based On Selection: 3
L. Salvador Cervantes Cervantes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
254
0.996
Mercadotecnia
Branding
Neuromarketing
Comercio internacional
Educación
* Total Citation Counts Rankings
Rankings
1,190,435
Colombia
5,813
366
Ranking Based On Selection: 4
Alexander Varon Sandoval
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
243
237
0.975
* Total Citation Counts Rankings
Rankings
1,368,064
Mexico
13,812
4
Ranking Based On Selection: 5
Juana Patricia Muñoz-Chávez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
159
150
0.943
Organizational Behavior
Strategy
Organizations
Marketing
Higher Education