Citation Rankings
Highly Cited Researchers
Universität Hamburg Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
Marketing
Innovation
Open and User Innovation
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,535
2,847
0.334
Marketing
Branding
Digital Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,090
2,063
0.255
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,689
1,413
0.383
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,652
1,126
0.425
Präventionsökonomie
Kindermarketing
Suchtgüter
Krankheitskosten
Gesundheitsökonometrie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,892
1,035
0.547
Marketing
Influencer Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
594
578
0.973
Marketing
Machine Learning
Video Data
Visual Data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
225
225
1.000
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
65
0.985
* Total Citation Counts Rankings
Rankings
115,062
4,978
10
Christian Lüthje
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,535
2,847
0.334
Marketing
Innovation
Open and User Innovation
Entrepreneurship
* Total Citation Counts Rankings
Rankings
122,114
5,241
109
Henrik Sattler
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,090
2,063
0.255
Marketing
Branding
Digital Social Media
* Total Citation Counts Rankings
Rankings
265,304
10,465
235
Michel Clement
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,689
1,413
0.383
* Total Citation Counts Rankings
Rankings
349,435
13,280
285
Kay Peters
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,652
1,126
0.425
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
* Total Citation Counts Rankings
Rankings
449,964
16,407
364
Tobias Effertz
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,892
1,035
0.547
Präventionsökonomie
Kindermarketing
Suchtgüter
Krankheitskosten
Gesundheitsökonometrie
* Total Citation Counts Rankings
Rankings
850,371
28,400
594
Jan-Frederik Gräve
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
594
578
0.973
Marketing
Influencer Marketing
Branding
* Total Citation Counts Rankings
Rankings
1,134,209
38,328
763
Jasper Schwenzow
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
225
225
1.000
Marketing
Machine Learning
Video Data
Visual Data
* Total Citation Counts Rankings
Rankings
1,539,561
47,836
901
Cord Otten
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
65
0.985