Citation Rankings
Highly Cited Researchers
University West Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,804
1,483
0.390
* Total Citation Counts Rankings
Ranking Based On Selection :2
Strategic Marketing
Management
Global Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,093
1,637
0.529
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,998
1,643
0.548
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Social Media & Online Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,918
1,586
0.544
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing management
Services marketing
Digital marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,591
1,962
0.757
* Total Citation Counts Rankings
Ranking Based On Selection :6
information diffusion
decision support systems
sustainability
human-computer interaction
online marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,404
1,758
0.731
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
University Administration
MIS/Computers in Organizations
Gifted Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,103
474
0.225
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing Strategy
EWOM
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,039
1,385
0.679
* Total Citation Counts Rankings
Ranking Based On Selection :9
supply chain management
logistics
truck driver turnover
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,929
676
0.350
* Total Citation Counts Rankings
Ranking Based On Selection :10
Interfirm relationships
Interfirm contracts
Transaction cost economics
Marketing channels
B2B marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,742
964
0.553
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Internet Marketing
International Marketing
Marketing Education
Service Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,704
812
0.477
* Total Citation Counts Rankings
Ranking Based On Selection :12
Internships
cooperative education
Job Marketability
Career Counseling
Career Success
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,643
737
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :13
Artificial Intelligence
AI Literacy
Social media marketing (TikTok
Instagram)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,476
487
0.330
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
management
agriculture
ethics
farming
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,381
772
0.559
* Total Citation Counts Rankings
Ranking Based On Selection :15
Services marketing and relationship marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,302
1,088
0.836
* Total Citation Counts Rankings
Ranking Based On Selection :16
knowledge management
organizational behavior
library management
library marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,277
705
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
public policy
brand aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,216
675
0.555
* Total Citation Counts Rankings
Ranking Based On Selection :18
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,181
268
0.227
* Total Citation Counts Rankings
Ranking Based On Selection :19
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,157
257
0.222
* Total Citation Counts Rankings
Ranking Based On Selection :20
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,121
345
0.308
* Total Citation Counts Rankings
Ranking Based On Selection :21
Marketing
International Marketing
Sales Management
Business-to-business
Information Utilization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
913
431
0.472
* Total Citation Counts Rankings
Ranking Based On Selection :22
Corporate reputation
Integrated Marketing Communication
Corporate communication
stakeholder management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
911
464
0.509
* Total Citation Counts Rankings
Ranking Based On Selection :23
zarządzanie wiedzą
innowacje
marketing
rozwój przedsiębiorstw
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
776
689
0.888
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
Education Branding
IMC
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
508
0.774
* Total Citation Counts Rankings
Ranking Based On Selection :25
Fashion marketing
Generation Y
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
473
344
0.727
* Total Citation Counts Rankings
Rankings
257,276
19,020
59
Ranking Based On Selection: 1
Alan Tapp
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,804
1,483
0.390
* Total Citation Counts Rankings
Rankings
307,002
103,367
8
Ranking Based On Selection: 2
Yong J Wang
West Chester University of Pennsylvania
West Chester, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,093
1,637
0.529
Strategic Marketing
Management
Global Business
* Total Citation Counts Rankings
Rankings
315,025
105,576
7
Ranking Based On Selection: 3
Yujie Wei
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,998
1,643
0.548
* Total Citation Counts Rankings
Rankings
322,115
107,581
8
Ranking Based On Selection: 4
Yujie Jack Wei
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,918
1,586
0.544
Marketing
Social Media & Online Marketing
* Total Citation Counts Rankings
Rankings
354,481
2,885
37
Ranking Based On Selection: 5
Apostolos Giovanis
University of West Attica
Egaleo, Greece
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,591
1,962
0.757
Marketing management
Services marketing
Digital marketing
Branding
* Total Citation Counts Rankings
Rankings
375,581
1,768
14
Ranking Based On Selection: 6
Jarosław Jankowski
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,404
1,758
0.731
information diffusion
decision support systems
sustainability
human-computer interaction
online marketing
* Total Citation Counts Rankings
Rankings
415,049
133,313
12
Ranking Based On Selection: 7
Beheruz N Sethna
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,103
474
0.225
Marketing
University Administration
MIS/Computers in Organizations
Gifted Education
* Total Citation Counts Rankings
Rankings
424,582
135,957
5
Ranking Based On Selection: 8
Robert Allen King
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,039
1,385
0.679
* Total Citation Counts Rankings
Rankings
441,915
140,638
17
Ranking Based On Selection: 9
Stephen Lemay
University of West Florida
Pensacola, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,929
676
0.350
supply chain management
logistics
truck driver turnover
* Total Citation Counts Rankings
Rankings
474,451
149,386
296
Ranking Based On Selection: 10
Jody L Crosno
West Virginia University
Morgantown, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,742
964
0.553
Interfirm relationships
Interfirm contracts
Transaction cost economics
Marketing channels
B2B marketing
* Total Citation Counts Rankings
Rankings
481,635
151,267
19
Ranking Based On Selection: 11
Liz Wang
West Chester University of Pennsylvania
West Chester, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,704
812
0.477
Marketing
Internet Marketing
International Marketing
Marketing Education
Service Learning
* Total Citation Counts Rankings
Rankings
493,683
154,503
21
Ranking Based On Selection: 12
Jack Gault
West Chester University of Pennsylvania
West Chester, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,643
737
0.449
Internships
cooperative education
Job Marketability
Career Counseling
Career Success
* Total Citation Counts Rankings
Rankings
529,865
164,152
16
Ranking Based On Selection: 13
Sunil Hazari
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,476
487
0.330
Artificial Intelligence
AI Literacy
Social media marketing (TikTok
Instagram)
* Total Citation Counts Rankings
Rankings
552,294
2,706
132
Ranking Based On Selection: 14
Christo Bisschoff
North West University
Potchefstroom, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,381
772
0.559
Marketing
management
agriculture
ethics
farming
* Total Citation Counts Rankings
Rankings
572,645
2,836
140
Ranking Based On Selection: 15
Estelle Van Tonder
North West University
Potchefstroom, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,302
1,088
0.836
Services marketing and relationship marketing
* Total Citation Counts Rankings
Rankings
579,521
4,873
106
Ranking Based On Selection: 16
Eftichia Vraimaki
University of West Attica
Egaleo, Greece
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,277
705
0.552
knowledge management
organizational behavior
library management
library marketing
* Total Citation Counts Rankings
Rankings
596,695
181,581
363
Ranking Based On Selection: 17
Michael Walsh
West Virginia University
Morgantown, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,216
675
0.555
Marketing
public policy
brand aesthetics
* Total Citation Counts Rankings
Rankings
606,970
184,223
22
Ranking Based On Selection: 18
Salil Talpade
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,181
268
0.227
* Total Citation Counts Rankings
Rankings
614,126
186,060
23
Ranking Based On Selection: 19
Faye Mcintyre
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,157
257
0.222
* Total Citation Counts Rankings
Rankings
625,607
189,021
31
Ranking Based On Selection: 20
Michael Guiry
West Chester University of Pennsylvania
West Chester, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,121
345
0.308
* Total Citation Counts Rankings
Rankings
699,191
207,383
27
Ranking Based On Selection: 21
Minna Rollins
University of West Georgia
Carrollton, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
913
431
0.472
Marketing
International Marketing
Sales Management
Business-to-business
Information Utilization
* Total Citation Counts Rankings
Rankings
699,928
3,581
183
Ranking Based On Selection: 22
De La Rey Van Der Waldt
North West University
Potchefstroom, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
911
464
0.509
Corporate reputation
Integrated Marketing Communication
Corporate communication
stakeholder management
* Total Citation Counts Rankings
Rankings
756,812
6,045
59
Ranking Based On Selection: 23
Rafal Mazur
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
776
689
0.888
zarządzanie wiedzą
innowacje
marketing
rozwój przedsiębiorstw
* Total Citation Counts Rankings
Rankings
814,509
1,638
28
Ranking Based On Selection: 24
Md Abdul Momen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
508
0.774
* Total Citation Counts Rankings
Rankings
923,871
4,981
284
Ranking Based On Selection: 25
Natasha De Klerk
North West University
Potchefstroom, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
473
344
0.727
Fashion marketing
Generation Y
Consumer behaviour