Citation Rankings
Highly Cited Researchers
University of Toronto Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
Marketing strategy
advertising
retailing
game theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,563
2,516
0.238
Marketing
e-Business
Retail Management
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,768
4,462
0.774
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,241
1,603
0.378
marketing
advertising
distribution
innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,568
1,398
0.392
Time
Emotion
Social Psychology
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,606
1,470
0.564
Consumer-Brand Relationships
Attachment
Authenticity
Consumer Inferences
Consumer Moral Judgments
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,782
910
0.511
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,340
534
0.399
behavioral science
behavioral economics
happiness
overconfidence
price promotions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,294
715
0.553
structural modeling
quantitative marketing
behavioral economics
machine learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,022
592
0.579
consumer relationships
experiential consumption
emotions
gift giving
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
670
0.667
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
600
340
0.567
* Total Citation Counts Rankings
Rankings
90,159
4,022
486
Sridhar Moorthy
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,563
2,516
0.238
Marketing strategy
advertising
retailing
game theory
* Total Citation Counts Rankings
Rankings
174,215
7,552
825
Ken Kwong Kay Wong
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,768
4,462
0.774
Marketing
e-Business
Retail Management
Entrepreneurship
* Total Citation Counts Rankings
Rankings
233,866
9,973
1,069
Mengze Shi
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,241
1,603
0.378
* Total Citation Counts Rankings
Rankings
272,963
11,434
1,231
David Soberman
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,568
1,398
0.392
marketing
advertising
distribution
innovation
* Total Citation Counts Rankings
Rankings
354,193
14,330
1,493
Sam Maglio
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,606
1,470
0.564
Time
Emotion
Social Psychology
Judgment and Decision Making
* Total Citation Counts Rankings
Rankings
469,143
17,899
1,844
Allison Johnson
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,782
910
0.511
Consumer-Brand Relationships
Attachment
Authenticity
Consumer Inferences
Consumer Moral Judgments
* Total Citation Counts Rankings
Rankings
565,098
20,699
2,107
Nitin Mehta
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,340
534
0.399
* Total Citation Counts Rankings
Rankings
577,232
21,042
2,139
Claire Tsai
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,294
715
0.553
behavioral science
behavioral economics
happiness
overconfidence
price promotions
* Total Citation Counts Rankings
Rankings
661,348
23,434
2,368
Matthew Osborne
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,022
592
0.579
structural modeling
quantitative marketing
behavioral economics
machine learning
* Total Citation Counts Rankings
Rankings
667,252
23,596
2,383
Cindy Chan
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
670
0.667
consumer relationships
experiential consumption
emotions
gift giving
* Total Citation Counts Rankings
Rankings
847,408
28,219
2,830
Avni M Shah
University of Toronto
Toronto, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
600
340
0.567