The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Analytics
branding
marketing research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,764
709
0.188
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing Strategy
Channel Relationships
Technology Adoption
Advertising Effects
Brand Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
192
0.919
* Total Citation Counts Rankings
Ranking Based On Selection :3
branding
consumer behavior
consumer psychology
sensory marketing
service-dominant logic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111
111
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :4
consumer behavior
services
pedagogy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706
Marco Vriens
University of Wisconsin la Crosse
La Crosse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,764
709
0.188
Analytics
branding
marketing research
Kenneth W Graham
University of Wisconsin la Crosse
La Crosse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
192
0.919
Marketing Strategy
Channel Relationships
Technology Adoption
Advertising Effects
Brand Strategy
Andreas Aldogan Eklund
University of Wisconsin la Crosse
La Crosse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111
111
1.000
branding
consumer behavior
consumer psychology
sensory marketing
service-dominant logic
Nese Nasif
University of Wisconsin la Crosse
La Crosse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706