Citation Rankings
Highly Cited Researchers

University of Wisconsin la Crosse Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
United States
Marco Vriens
Analytics
branding
marketing research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,764
709
0.188
* Total Citation Counts Rankings
Ranking Based On Selection :2
United States
Kenneth W Graham
Marketing Strategy
Channel Relationships
Technology Adoption
Advertising Effects
Brand Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
192
0.919
* Total Citation Counts Rankings
Ranking Based On Selection :3
United States
Andreas Aldogan Eklund
branding
consumer behavior
consumer psychology
sensory marketing
service-dominant logic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111
111
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :4
United States
Nese Nasif
consumer behavior
services
pedagogy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706
* Total Citation Counts Rankings
Rankings
268,030
United States
91,651
3
Ranking Based On Selection: 1
Marco Vriens
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,764
709
0.188
* Total Citation Counts Rankings
Rankings
1,274,542
United States
307,730
65
Ranking Based On Selection: 2
Kenneth W Graham
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
192
0.919
Marketing Strategy
Channel Relationships
Technology Adoption
Advertising Effects
Brand Strategy
* Total Citation Counts Rankings
Rankings
1,538,347
United States
343,268
77
Ranking Based On Selection: 3
Andreas Aldogan Eklund
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
111
111
1.000
branding
consumer behavior
consumer psychology
sensory marketing
service-dominant logic
* Total Citation Counts Rankings
Rankings
2,106,947
United States
418,314
103
Ranking Based On Selection: 4
Nese Nasif
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
12
0.706