Citation Rankings
Highly Cited Researchers

Uppsala University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Sweden
Desiree Blankenburg Holm
international business
international marketing
internationalization process
digitalisation
video game industry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,009
911
0.227
* Total Citation Counts Rankings
Ranking Based On Selection :2
Sweden
Andrea Perna
b2b marketing
CRM
new business formation
innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,571
2,082
0.810
* Total Citation Counts Rankings
Ranking Based On Selection :3
Sweden
James Sallis
marketing
research methods
statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,181
717
0.329
* Total Citation Counts Rankings
Ranking Based On Selection :4
Sweden
Mikael Gidhagen
Marketing
Service Logic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
262
134
0.511
* Total Citation Counts Rankings
Ranking Based On Selection :5
Sweden
David E Andersson
Markets for technology
economics of innovation
IP management
economic growth in history
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
205
164
0.800
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sweden
Yogeshwaran Ravindran
Customer value
Customer Satisfaction
Circular business model
circular economy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
66
0.917
* Total Citation Counts Rankings
Ranking Based On Selection :7
Sweden
Carl Kronlid
Marketing
networks
governance
innovation
innovation policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
58
51
0.879
* Total Citation Counts Rankings
Ranking Based On Selection :8
Sweden
Andreas Pajuvirta
Internationalization
international marketing
marketing
service marketing
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
23
0.575
* Total Citation Counts Rankings
Rankings
253,280
Sweden
3,833
400
Ranking Based On Selection: 1
Desiree Blankenburg Holm
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,009
911
0.227
international business
international marketing
internationalization process
digitalisation
video game industry
* Total Citation Counts Rankings
Rankings
367,256
Sweden
5,557
584
Ranking Based On Selection: 2
Andrea Perna
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,571
2,082
0.810
b2b marketing
CRM
new business formation
innovation
* Total Citation Counts Rankings
Rankings
415,808
Sweden
6,305
662
Ranking Based On Selection: 3
James Sallis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,181
717
0.329
* Total Citation Counts Rankings
Rankings
1,177,535
Sweden
16,287
1,618
Ranking Based On Selection: 4
Mikael Gidhagen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
262
134
0.511
* Total Citation Counts Rankings
Rankings
1,279,202
Sweden
17,482
1,744
Ranking Based On Selection: 5
David E Andersson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
205
164
0.800
Markets for technology
economics of innovation
IP management
economic growth in history
* Total Citation Counts Rankings
Rankings
1,701,418
Sweden
21,299
2,164
Ranking Based On Selection: 6
Yogeshwaran Ravindran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
66
0.917
Customer value
Customer Satisfaction
Circular business model
circular economy
* Total Citation Counts Rankings
Rankings
1,775,494
Sweden
21,759
2,206
Ranking Based On Selection: 7
Carl Kronlid
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
58
51
0.879
Marketing
networks
governance
innovation
innovation policy
* Total Citation Counts Rankings
Rankings
1,892,440
Sweden
22,408
2,288
Ranking Based On Selection: 8
Andreas Pajuvirta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
23
0.575
Internationalization
international marketing
marketing
service marketing
international business