Citation Rankings
Highly Cited Researchers
Wirtschaftsuniversität Wien Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Innovation
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,371
5,928
0.479
* Total Citation Counts Rankings
Ranking Based On Selection :2
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,322
2,044
0.473
* Total Citation Counts Rankings
Ranking Based On Selection :3
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,916
1,907
0.654
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Research
Economic Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,239
1,445
0.645
* Total Citation Counts Rankings
Ranking Based On Selection :5
experimental economics
voting behaviour
social preferences
cultural economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
815
403
0.494
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
546
380
0.696
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
419
261
0.623
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
237
196
0.827
* Total Citation Counts Rankings
Ranking Based On Selection :9
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
176
176
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
167
147
0.880
* Total Citation Counts Rankings
Ranking Based On Selection :11
data science
marketing analytics
unstructured data
machine learning
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
161
125
0.776
* Total Citation Counts Rankings
Ranking Based On Selection :12
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
148
148
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :13
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
93
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :14
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
60
0.909
* Total Citation Counts Rankings
Ranking Based On Selection :15
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
management
tourism
auditing
SME.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
6
0.194
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
consumer behavior
sports marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
76,938
430
11
Ranking Based On Selection: 1
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,371
5,928
0.479
Marketing
Innovation
Consumer Behavior
* Total Citation Counts Rankings
Rankings
236,538
1,348
29
Ranking Based On Selection: 2
Elfriede Penz
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,322
2,044
0.473
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
* Total Citation Counts Rankings
Rankings
332,473
1,845
51
Ranking Based On Selection: 3
Monika Koller
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,916
1,907
0.654
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
* Total Citation Counts Rankings
Rankings
408,193
2,225
61
Ranking Based On Selection: 4
Bernadette Kamleitner
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,239
1,445
0.645
Consumer Research
Economic Psychology
* Total Citation Counts Rankings
Rankings
756,614
3,788
113
Ranking Based On Selection: 5
Anita Zednik
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
815
403
0.494
experimental economics
voting behaviour
social preferences
cultural economics
* Total Citation Counts Rankings
Rankings
890,801
4,379
128
Ranking Based On Selection: 6
Nils Wlömert
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
546
380
0.696
* Total Citation Counts Rankings
Rankings
992,339
4,887
147
Ranking Based On Selection: 7
Nadia Abou Nabout
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
419
261
0.623
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
* Total Citation Counts Rankings
Rankings
1,222,469
5,924
189
Ranking Based On Selection: 8
Michael Platzer
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
237
196
0.827
* Total Citation Counts Rankings
Rankings
1,346,311
6,448
203
Ranking Based On Selection: 9
Melanie Clegg
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
176
176
1.000
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
* Total Citation Counts Rankings
Rankings
1,369,298
6,542
208
Ranking Based On Selection: 10
Robert Zniva
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
167
147
0.880
Consumer Behavior
Gerontology
Retailing
Services
Marketing
* Total Citation Counts Rankings
Rankings
1,385,230
6,596
212
Ranking Based On Selection: 11
Siham El Kihal
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
161
125
0.776
data science
marketing analytics
unstructured data
machine learning
AI
* Total Citation Counts Rankings
Rankings
1,419,762
6,711
217
Ranking Based On Selection: 12
Ulrike Phieler
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
148
148
1.000
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
* Total Citation Counts Rankings
Rankings
1,604,583
7,377
241
Ranking Based On Selection: 13
Selma Saracevic
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
93
0.989
* Total Citation Counts Rankings
Rankings
1,736,055
7,821
255
Ranking Based On Selection: 14
Wilhelm Loibl
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
60
0.909
Semantic Web
Tourism
Electronic Marketing
Search Engine Marketing
* Total Citation Counts Rankings
Rankings
1,928,811
8,326
270
Ranking Based On Selection: 15
Uğurcan Dündar
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
Optimization
Industry 4.0
Location Routing Problem
Unmanned Aerial Vehicles
Digital Marketing
* Total Citation Counts Rankings
Rankings
1,968,404
8,405
274
Ranking Based On Selection: 16
Ph D Saša Vujić
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
6
0.194
Marketing
management
tourism
auditing
SME.
* Total Citation Counts Rankings
Rankings
2,296,140
9,062
297
Ranking Based On Selection: 17
Fabian Nindl
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Marketing
consumer behavior
sports marketing