Citation Rankings
Highly Cited Researchers
Arizona State University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Business
Service
Management Science
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,172
12,702
0.309
* Total Citation Counts Rankings
Ranking Based On Selection :3
Sales and services marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,303
6,178
0.464
* Total Citation Counts Rankings
Ranking Based On Selection :4
Global marketing
global branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,471
2,206
0.295
* Total Citation Counts Rankings
Ranking Based On Selection :5
consumer identity
compensatory consumption
overconsumption
materialism
food decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,760
3,304
0.489
* Total Citation Counts Rankings
Ranking Based On Selection :6
industrial organization
quantitative marketing
derivatives pricing
food retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,503
3,124
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :7
Consumer Behavior
Social Influence
Emotions
Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,669
2,958
0.522
* Total Citation Counts Rankings
Ranking Based On Selection :8
Food Economics
Food Choice
Consumer behavior
Experimental economics
Sustainable consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,758
3,501
0.736
* Total Citation Counts Rankings
Ranking Based On Selection :9
Consumer behavior
food labeling
food marketing and strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,357
2,007
0.461
* Total Citation Counts Rankings
Ranking Based On Selection :10
online consumer behavior
tourism marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,814
1,808
0.643
* Total Citation Counts Rankings
Ranking Based On Selection :11
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,193
641
0.537
* Total Citation Counts Rankings
Ranking Based On Selection :12
Unstructured Data
Online Word of Mouth
User-Generated Content
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
188
0.959
* Total Citation Counts Rankings
Ranking Based On Selection :13
Quantitative Marketing
Innovation
Crowdfunding
User-generated Contents
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
130
0.743
* Total Citation Counts Rankings
Ranking Based On Selection :14
Quantitative Marketing
Industrial Organization
Information Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
115
98
0.852
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
49
0.766
* Total Citation Counts Rankings
Rankings
2,581
1,221
10
Ranking Based On Selection: 1
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
13,629
6,454
50
Ranking Based On Selection: 2
Ruth N Bolton
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,172
12,702
0.309
Marketing
Business
Service
Management Science
Retailing
* Total Citation Counts Rankings
Rankings
69,880
29,138
235
Ranking Based On Selection: 3
Seigyoung Auh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,303
6,178
0.464
* Total Citation Counts Rankings
Rankings
136,532
52,159
425
Ranking Based On Selection: 4
Richard Ettenson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,471
2,206
0.295
* Total Citation Counts Rankings
Rankings
151,704
57,032
467
Ranking Based On Selection: 5
Naomi Mandel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,760
3,304
0.489
consumer identity
compensatory consumption
overconsumption
materialism
food decision making
* Total Citation Counts Rankings
Rankings
157,882
58,987
482
Ranking Based On Selection: 6
Timothy J Richards
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,503
3,124
0.480
industrial organization
quantitative marketing
derivatives pricing
food retailing
* Total Citation Counts Rankings
Rankings
181,385
66,345
535
Ranking Based On Selection: 7
Andrea C Morales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,669
2,958
0.522
Consumer Behavior
Social Influence
Emotions
Consumption
* Total Citation Counts Rankings
Rankings
214,893
76,400
640
Ranking Based On Selection: 8
Carola Grebitus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,758
3,501
0.736
Food Economics
Food Choice
Consumer behavior
Experimental economics
Sustainable consumption
* Total Citation Counts Rankings
Rankings
233,275
81,855
687
Ranking Based On Selection: 9
Renee Shaw Hughner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,357
2,007
0.461
Consumer behavior
food labeling
food marketing and strategy
* Total Citation Counts Rankings
Rankings
339,935
112,441
898
Ranking Based On Selection: 10
Woojin Lee
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,814
1,808
0.643
online consumer behavior
tourism marketing
* Total Citation Counts Rankings
Rankings
615,065
185,922
1,269
Ranking Based On Selection: 11
Michael Wiles
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,193
641
0.537
* Total Citation Counts Rankings
Rankings
1,303,308
312,061
1,522
Ranking Based On Selection: 12
Jun Hyun (Joseph) Ryoo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
188
0.959
Unstructured Data
Online Word of Mouth
User-Generated Content
* Total Citation Counts Rankings
Rankings
1,352,343
318,797
1,558
Ranking Based On Selection: 13
Jihoon Hong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
130
0.743
Quantitative Marketing
Innovation
Crowdfunding
User-generated Contents
* Total Citation Counts Rankings
Rankings
1,529,801
342,750
1,781
Ranking Based On Selection: 14
Uyen Tran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
115
98
0.852
Quantitative Marketing
Industrial Organization
Information Economics
* Total Citation Counts Rankings
Rankings
1,752,236
372,986
2,102
Ranking Based On Selection: 15
Rama Srinivasan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
49
0.766