Citation Rankings
Highly Cited Researchers

Baylor University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
United States
Keith A Richards
Sales
Selling
Sales Management
New Products
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,831
799
0.436
* Total Citation Counts Rankings
Ranking Based On Selection :2
United States
Richard Easley
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
707
195
0.276
* Total Citation Counts Rankings
Ranking Based On Selection :3
United States
Lane Wakefield
Sponsorship
Ephemeral Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
443
415
0.937
* Total Citation Counts Rankings
Ranking Based On Selection :4
United States
Sharafat Hussain Mba
Marketing
Branding
Sensory Marketing
Sensory Branding
Sustainable Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
207
190
0.918
* Total Citation Counts Rankings
Ranking Based On Selection :5
United States
Yuna Choe
Consumer Behavior
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
37
0.974
* Total Citation Counts Rankings
Rankings
467,805
United States
146,855
105
Ranking Based On Selection: 1
Keith A Richards
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,831
799
0.436
Sales
Selling
Sales Management
New Products
* Total Citation Counts Rankings
Rankings
801,064
United States
229,784
144
Ranking Based On Selection: 2
Richard Easley
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
707
195
0.276
* Total Citation Counts Rankings
Rankings
964,422
United States
262,029
162
Ranking Based On Selection: 3
Lane Wakefield
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
443
415
0.937
* Total Citation Counts Rankings
Rankings
1,273,805
United States
307,520
231
Ranking Based On Selection: 4
Sharafat Hussain Mba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
207
190
0.918
Marketing
Branding
Sensory Marketing
Sensory Branding
Sustainable Marketing
* Total Citation Counts Rankings
Rankings
1,903,555
United States
392,738
345
Ranking Based On Selection: 5
Yuna Choe
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
37
0.974