Citation Rankings
Highly Cited Researchers
Brunel University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,311
9,989
0.353
* Total Citation Counts Rankings
Ranking Based On Selection :2
Customer Profiling
Personalisation
Segmentation
Targeting
Customer Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,762
3,755
0.789
* Total Citation Counts Rankings
Ranking Based On Selection :3
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,243
2,547
0.785
* Total Citation Counts Rankings
Ranking Based On Selection :4
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,716
2,422
0.892
* Total Citation Counts Rankings
Ranking Based On Selection :5
customer experience
Customer Satisfaction
Loyalty intention
Word-of-mouth
Marketing communication mix
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,437
1,568
0.643
* Total Citation Counts Rankings
Ranking Based On Selection :6
information systems evaluation
electronic government
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,034
1,314
0.646
* Total Citation Counts Rankings
Ranking Based On Selection :7
Knowledge-Behaviour Gap
Health Behaviour Change
Employee Pro-environmental Behaviour Change
Consumer Psychology
Social Marke
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,731
1,422
0.821
* Total Citation Counts Rankings
Ranking Based On Selection :8
Big Data Analytics
Digital Marketing
Circular Economy
Closed-Loop Supply Chain
Reverse Logistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,478
1,440
0.974
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
883
337
0.382
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Healthy Ageing
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
662
394
0.595
* Total Citation Counts Rankings
Ranking Based On Selection :11
Consumer Behaviour and Luxury Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
599
489
0.816
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
594
376
0.633
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
consumer culture
materiality and media technologies.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
559
286
0.512
* Total Citation Counts Rankings
Ranking Based On Selection :14
Business and Organizational History
Internal Communications
Corporate Communications
History of
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
506
291
0.575
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer culture
sustainability
developing markets
economic anthropology
gender
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
378
245
0.648
* Total Citation Counts Rankings
Ranking Based On Selection :16
Digital Marketing
Artificial Intelligence
Social Media
eCRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
282
232
0.823
* Total Citation Counts Rankings
Ranking Based On Selection :17
sensory marketing
experiential marketing
branding
consumer psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
247
247
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :18
Entrepreneurship
Human Resource Management
Marketing
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
112
0.903
* Total Citation Counts Rankings
Ranking Based On Selection :19
Film Branding
Film Marketing
Consumer-Brand relationships
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
58
0.773
* Total Citation Counts Rankings
Ranking Based On Selection :20
Design and Branding
Art
Business
Marketing
Design Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
* Total Citation Counts Rankings
Rankings
24,397
2,129
8
Ranking Based On Selection: 1
John Mt Balmer
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,311
9,989
0.353
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
* Total Citation Counts Rankings
Rankings
213,989
16,199
103
Ranking Based On Selection: 2
Ana Isabel Canhoto
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,762
3,755
0.789
Customer Profiling
Personalisation
Segmentation
Targeting
Customer Service
* Total Citation Counts Rankings
Rankings
301,631
21,614
152
Ranking Based On Selection: 3
Dorothy A. Yen
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,243
2,547
0.785
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
* Total Citation Counts Rankings
Rankings
348,829
24,357
176
Ranking Based On Selection: 4
Bidit Dey
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,716
2,422
0.892
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
* Total Citation Counts Rankings
Rankings
379,667
26,078
194
Ranking Based On Selection: 5
Emile Baaklini
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,437
1,568
0.643
customer experience
Customer Satisfaction
Loyalty intention
Word-of-mouth
Marketing communication mix
* Total Citation Counts Rankings
Rankings
434,301
28,976
225
Ranking Based On Selection: 6
Ahmad Ghoneim
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,034
1,314
0.646
information systems evaluation
electronic government
digital marketing
* Total Citation Counts Rankings
Rankings
485,878
31,600
246
Ranking Based On Selection: 7
Danae Manika
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,731
1,422
0.821
Knowledge-Behaviour Gap
Health Behaviour Change
Employee Pro-environmental Behaviour Change
Consumer Psychology
Social Marke
* Total Citation Counts Rankings
Rankings
539,327
34,380
266
Ranking Based On Selection: 8
Truong Van Nguyen
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,478
1,440
0.974
Big Data Analytics
Digital Marketing
Circular Economy
Closed-Loop Supply Chain
Reverse Logistics
* Total Citation Counts Rankings
Rankings
722,681
42,832
350
Ranking Based On Selection: 9
Robin Croft
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
883
337
0.382
* Total Citation Counts Rankings
Rankings
823,378
46,894
382
Ranking Based On Selection: 10
Geraldine Cohen
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
662
394
0.595
Marketing
Healthy Ageing
Entrepreneurship
* Total Citation Counts Rankings
Rankings
856,065
47,993
388
Ranking Based On Selection: 11
Meng-Shan Sharon Wu
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
599
489
0.816
Consumer Behaviour and Luxury Branding
* Total Citation Counts Rankings
Rankings
858,875
48,086
389
Ranking Based On Selection: 12
Liyuan Wei
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
594
376
0.633
* Total Citation Counts Rankings
Rankings
878,299
48,706
394
Ranking Based On Selection: 13
Marcia Christina Ferreira
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
559
286
0.512
Marketing
consumer culture
materiality and media technologies.
* Total Citation Counts Rankings
Rankings
911,047
50,030
404
Ranking Based On Selection: 14
Michael Heller
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
506
291
0.575
Business and Organizational History
Internal Communications
Corporate Communications
History of
* Total Citation Counts Rankings
Rankings
1,028,204
56,169
436
Ranking Based On Selection: 15
Jessica Chelekis
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
378
245
0.648
Consumer culture
sustainability
developing markets
economic anthropology
gender
* Total Citation Counts Rankings
Rankings
1,145,275
61,900
463
Ranking Based On Selection: 16
Daniela Castillo
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
282
232
0.823
Digital Marketing
Artificial Intelligence
Social Media
eCRM
* Total Citation Counts Rankings
Rankings
1,199,701
64,338
478
Ranking Based On Selection: 17
Dongmei Zha
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
247
247
1.000
sensory marketing
experiential marketing
branding
consumer psychology
* Total Citation Counts Rankings
Rankings
1,489,817
75,938
563
Ranking Based On Selection: 18
Wan Toren Wan Yusoff
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
112
0.903
Entrepreneurship
Human Resource Management
Marketing
Management
* Total Citation Counts Rankings
Rankings
1,686,966
82,108
603
Ranking Based On Selection: 19
Gurdeep Singh Kohli
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
58
0.773
Film Branding
Film Marketing
Consumer-Brand relationships
* Total Citation Counts Rankings
Rankings
2,386,573
96,514
687
Ranking Based On Selection: 20
Hadeel Silsilah
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
Design and Branding
Art
Business
Marketing
Design Management