Citation Rankings
Highly Cited Researchers
CUNY Baruch College Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
consumer research
psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,004
2,456
0.307
* Total Citation Counts Rankings
Ranking Based On Selection :2
Organizational marketing
tactical mix. Journal management issues.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,725
503
0.292
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Consumer Behavior
Consumer Goals
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
963
636
0.660
* Total Citation Counts Rankings
Ranking Based On Selection :4
international marketing
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
768
164
0.214
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
forestry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
660
173
0.262
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Consumer Behavior
Information Processing
Individual Level Differences
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
651
439
0.674
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Branding
Advertising & Market Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
404
359
0.889
* Total Citation Counts Rankings
Ranking Based On Selection :8
Market Liquidity
Market Frictions
Smooth Trading
Market Making
Return Predictability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
229
0.676
* Total Citation Counts Rankings
Ranking Based On Selection :9
Referrals
Marketing Strategy
B2B marketing
Advertising
Healthcare marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
211
144
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Promotions
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
165
119
0.721
* Total Citation Counts Rankings
Ranking Based On Selection :11
User-generated content
language
information search
social influence.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
24
0.304
* Total Citation Counts Rankings
Ranking Based On Selection :12
Mobile Marketing
Targeting
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
76
43
0.566
* Total Citation Counts Rankings
Rankings
126,165
48,615
6
Ranking Based On Selection: 1
Steve Gould
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,004
2,456
0.307
marketing
consumer research
psychology
* Total Citation Counts Rankings
Rankings
487,221
151,976
22
Ranking Based On Selection: 2
J David Lichtenthal
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,725
503
0.292
Organizational marketing
tactical mix. Journal management issues.
* Total Citation Counts Rankings
Rankings
691,230
204,306
35
Ranking Based On Selection: 3
Diogo Hildebrand
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
963
636
0.660
Marketing
Consumer Behavior
Consumer Goals
* Total Citation Counts Rankings
Rankings
772,295
223,406
39
Ranking Based On Selection: 4
Andreas F Grein
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
768
164
0.214
international marketing
international business
* Total Citation Counts Rankings
Rankings
824,593
234,974
41
Ranking Based On Selection: 5
Barry Rosen
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
660
173
0.262
* Total Citation Counts Rankings
Rankings
828,894
235,915
42
Ranking Based On Selection: 6
Pragya Mathur
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
651
439
0.674
Marketing
Consumer Behavior
Information Processing
Individual Level Differences
Branding
* Total Citation Counts Rankings
Rankings
1,001,357
268,110
58
Ranking Based On Selection: 7
Carly Fink
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
404
359
0.889
Marketing
Branding
Advertising & Market Research
* Total Citation Counts Rankings
Rankings
1,071,291
279,035
64
Ranking Based On Selection: 8
Yajun Wang
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
229
0.676
Market Liquidity
Market Frictions
Smooth Trading
Market Making
Return Predictability
* Total Citation Counts Rankings
Rankings
1,266,438
306,499
80
Ranking Based On Selection: 9
Mahima Hada
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
211
144
0.682
Referrals
Marketing Strategy
B2B marketing
Advertising
Healthcare marketing
* Total Citation Counts Rankings
Rankings
1,370,132
320,602
83
Ranking Based On Selection: 10
Karthik Sridhar
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
165
119
0.721
Marketing
Promotions
Consumer Behavior
* Total Citation Counts Rankings
Rankings
1,669,198
361,014
102
Ranking Based On Selection: 11
Andrea Peláez-Martínez
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
24
0.304
User-generated content
language
information search
social influence.
* Total Citation Counts Rankings
Rankings
1,682,879
362,805
104
Ranking Based On Selection: 12
Zhuping Liu
CUNY Baruch College
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
76
43
0.566
Mobile Marketing
Targeting
Digital Marketing