Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 12 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
B2B Marketing
Buyer-seller relationships
cross-cultural
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,069
5,421
0.208
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,249
3,092
0.203
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing Strategy
International Marketing
Customer Loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,336
2,341
0.190
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Marketing Ethics
Data Privacy
Political Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,218
4,395
0.609
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Identification
Branding
Frontline Employees
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,210
2,494
0.346
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Internal branding
service management
destination branding
tourism marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,055
1,307
0.636
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing
Consumer well-being
Food labeling
Public policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,960
1,605
0.819
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Quantitative Marketing
Customer Relationship Management
Omnichannel Retail
B2B Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,925
1,645
0.855
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,007
0.874
360° Institutional Performance & Benchmarking Click Here for Live Demo
Gain data-driven strategic insights into your institution’s academic performance, global positioning, and competitive strengths through advanced analysis and benchmarking
with 20 similarly ranked institutions at City, Country, Region, and Global levels.
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Consumer Behavior
Wellness
Sensory Marketing
Nutrition
Policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
921
441
0.479
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Environmental Economics
Development Economics
Agricultural Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Behavioral Economics
Behavioral Decision Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
44
0.721
* Total Citation Counts Rankings
Rankings
28,435
12,937
38
Ranking Based On Selection: 1
Joseph Cannon
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,069
5,421
0.208
B2B Marketing
Buyer-seller relationships
cross-cultural
* Total Citation Counts Rankings
Rankings
59,880
25,429
87
Ranking Based On Selection: 2
K Douglas Hoffman
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,249
3,092
0.203
* Total Citation Counts Rankings
Rankings
78,395
32,188
113
Ranking Based On Selection: 3
Ajay Menon
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,336
2,341
0.190
Marketing Strategy
International Marketing
Customer Loyalty
* Total Citation Counts Rankings
Rankings
144,516
54,627
211
Ranking Based On Selection: 4
Kelly Martin
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,218
4,395
0.609
Marketing Ethics
Data Privacy
Political Marketing
* Total Citation Counts Rankings
Rankings
144,718
54,688
212
Ranking Based On Selection: 5
D Todd Donavan
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,210
2,494
0.346
Identification
Branding
Frontline Employees
* Total Citation Counts Rankings
Rankings
439,458
139,479
564
Ranking Based On Selection: 6
Lina Xiong
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,055
1,307
0.636
Internal branding
service management
destination branding
tourism marketing
* Total Citation Counts Rankings
Rankings
454,507
143,526
580
Ranking Based On Selection: 7
Christopher Berry
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,960
1,605
0.819
Marketing
Consumer well-being
Food labeling
Public policy
* Total Citation Counts Rankings
Rankings
460,284
145,052
587
Ranking Based On Selection: 8
Jonathan Z Zhang
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,925
1,645
0.855
Quantitative Marketing
Customer Relationship Management
Omnichannel Retail
B2B Marketing
* Total Citation Counts Rankings
Rankings
636,197
190,835
6
Ranking Based On Selection: 9
Laee Choi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,007
0.874
* Total Citation Counts Rankings
Rankings
716,547
210,573
779
Ranking Based On Selection: 10
Gina S Mohr|Gina S Mohr
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
921
441
0.479
Consumer Behavior
Wellness
Sensory Marketing
Nutrition
Policy
360° Institutional Performance & Benchmarking Click Here for Live Demo
Gain data-driven strategic insights into your institution’s academic performance, global positioning, and competitive strengths through advanced analysis and benchmarking
with 20 similarly ranked institutions at City, Country, Region, and Global levels.
* Total Citation Counts Rankings
Rankings
1,696,358
363,639
1,067
Ranking Based On Selection: 11
Bhishma Raj Dahal
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
Environmental Economics
Development Economics
Agricultural Economics
* Total Citation Counts Rankings
Rankings
1,815,444
378,685
1,108
Ranking Based On Selection: 12
Elizabeth C Webb|Elizabeth CW Strait
Colorado State University
Fort Collins, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
44
0.721
Marketing
Behavioral Economics
Behavioral Decision Theory