Citation Rankings
Highly Cited Researchers
Corvinus University of Budapest Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
consumer behavior
consumer pschology
cultural values
negotiation
sustainable consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,361
607
0.446
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
fogyasztói magatartás
marketingkutatás
egészségügyi marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
832
443
0.532
* Total Citation Counts Rankings
Ranking Based On Selection :3
design
advertising
qualitative research techniques
co-creation
participation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
679
448
0.660
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
626
216
0.345
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
retail innovation
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
354
234
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :6
marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
318
218
0.686
* Total Citation Counts Rankings
Ranking Based On Selection :7
consumer behavior
neuromarketing
consumer neuroscience
online marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219
192
0.877
* Total Citation Counts Rankings
Ranking Based On Selection :8
Market liquidity
Central clearing
Crypto markets
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
134
0.632
* Total Citation Counts Rankings
Ranking Based On Selection :9
leisure sports
sports management
workplace health
workplace sport
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
141
0.675
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68
64
0.941
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing organization
social media
text mining
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
23
0.575
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
21
0.583
* Total Citation Counts Rankings
Rankings
571,766
1,743
34
Ranking Based On Selection: 1
Agnes Hofmeister Toth
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,361
607
0.446
consumer behavior
consumer pschology
cultural values
negotiation
sustainable consumption
* Total Citation Counts Rankings
Rankings
747,742
2,423
56
Ranking Based On Selection: 2
Judit Simon
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
832
443
0.532
marketing
fogyasztói magatartás
marketingkutatás
egészségügyi marketing
* Total Citation Counts Rankings
Rankings
817,663
2,702
67
Ranking Based On Selection: 3
Dora Horvath
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
679
448
0.660
design
advertising
qualitative research techniques
co-creation
participation
* Total Citation Counts Rankings
Rankings
844,739
2,807
72
Ranking Based On Selection: 4
Kolos Krisztina
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
626
216
0.345
* Total Citation Counts Rankings
Rankings
1,055,309
3,412
90
Ranking Based On Selection: 5
Irma Agardi
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
354
234
0.661
* Total Citation Counts Rankings
Rankings
1,097,935
3,501
93
Ranking Based On Selection: 6
Éva Markos Kujbus
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
318
218
0.686
* Total Citation Counts Rankings
Rankings
1,251,407
3,858
105
Ranking Based On Selection: 7
Ákos Varga
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219
192
0.877
consumer behavior
neuromarketing
consumer neuroscience
online marketing
* Total Citation Counts Rankings
Rankings
1,265,710
3,898
107
Ranking Based On Selection: 8
Kata Váradi
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
134
0.632
Market liquidity
Central clearing
Crypto markets
Sustainability
* Total Citation Counts Rankings
Rankings
1,271,464
3,911
110
Ranking Based On Selection: 9
Ágnes Szabó
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
141
0.675
leisure sports
sports management
workplace health
workplace sport
marketing
* Total Citation Counts Rankings
Rankings
1,721,095
5,081
154
Ranking Based On Selection: 10
Sevinj Omarli
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68
64
0.941
* Total Citation Counts Rankings
Rankings
1,892,376
5,609
177
Ranking Based On Selection: 11
József Hubert
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
23
0.575
marketing organization
social media
text mining
* Total Citation Counts Rankings
Rankings
1,922,464
5,697
180
Ranking Based On Selection: 12
Ágnes Somosi
Corvinus University of Budapest
Budapest, Hungary
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
21
0.583