Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 5 Scientists Citation Rankings - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
United States
John P Workman Jr
Marketing
product development
marketing strategy
management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,377
1,398
0.190
* Total Citation Counts Rankings
Ranking Based On Selection: 2
United States
Stacey Menzel Baker
consumer behavior
market systems
consumer vulnerability
well-being
transformative consumer research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,012
2,326
0.387
* Total Citation Counts Rankings
Ranking Based On Selection: 3
United States
Carolyn Costley
Consumers
Marketing
Society
Wellbeing
Respect
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,543
419
0.272
* Total Citation Counts Rankings
Ranking Based On Selection: 4
United States
James J Zboja
Marketing Research
Personal Selling & Sales Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,465
643
0.439
* Total Citation Counts Rankings
Ranking Based On Selection: 5
United States
Nicholas Jc Santos
base-of-the-pyramid
ethics
corporate social responsibility
social entrepreneurship
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
497
0.564
* Total Citation Counts Rankings
Rankings
141,237
United States
53,595
14
Ranking Based On Selection: 1
John P Workman Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,377
1,398
0.190
Marketing
product development
marketing strategy
management
* Total Citation Counts Rankings
Rankings
174,378
United States
64,052
20
Ranking Based On Selection: 2
Stacey Menzel Baker
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,012
2,326
0.387
consumer behavior
market systems
consumer vulnerability
well-being
transformative consumer research
* Total Citation Counts Rankings
Rankings
534,112
United States
164,610
58
Ranking Based On Selection: 3
Carolyn Costley
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,543
419
0.272
Consumers
Marketing
Society
Wellbeing
Respect
* Total Citation Counts Rankings
Rankings
551,685
United States
169,100
62
Ranking Based On Selection: 4
James J Zboja
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,465
643
0.439
Marketing Research
Personal Selling & Sales Management
* Total Citation Counts Rankings
Rankings
732,426
United States
214,328
94
Ranking Based On Selection: 5
Nicholas Jc Santos
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
497
0.564
base-of-the-pyramid
ethics
corporate social responsibility
social entrepreneurship
sustainability