Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
product development
marketing strategy
management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,216
1,631
0.226
* Total Citation Counts Rankings
Ranking Based On Selection :2
consumer behavior
market systems
consumer vulnerability
well-being
transformative consumer research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,777
2,528
0.438
* Total Citation Counts Rankings
Ranking Based On Selection :3
Consumers
Marketing
Society
Wellbeing
Respect
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,493
437
0.293
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing Research
Personal Selling & Sales Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,397
706
0.505
* Total Citation Counts Rankings
Ranking Based On Selection :5
base-of-the-pyramid
ethics
corporate social responsibility
social entrepreneurship
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
828
508
0.614
John P Workman Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,216
1,631
0.226
Marketing
product development
marketing strategy
management
Stacey Menzel Baker
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,777
2,528
0.438
consumer behavior
market systems
consumer vulnerability
well-being
transformative consumer research
Carolyn Costley
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,493
437
0.293
Consumers
Marketing
Society
Wellbeing
Respect
James J Zboja
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,397
706
0.505
Marketing Research
Personal Selling & Sales Management
Nicholas Jc Santos
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
828
508
0.614
base-of-the-pyramid
ethics
corporate social responsibility
social entrepreneurship
sustainability