Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
Russia
Кметь Елена Борисовна
маркетинг
маркетинговые исследования
планирование
реализация и
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
601
220
0.366
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Russia
Anastasiia Napalkova
consumer behaviour
green consumer
marketing research
online brand community
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
393
184
0.468
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Russia
Мария Бачерикова
имидж территории
маркетинг
поведение потребителей
поведенческая э
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
61
0.726
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Russia
Наталья Лаврут
Маркетинг
маркетинговые коммуникации
событийный маркетинг
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
14
0.452
* Total Citation Counts Rankings
Rankings
855,455
Russia
8,905
22
Ranking Based On Selection: 1
Кметь Елена Борисовна
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
601
220
0.366
маркетинг
маркетинговые исследования
планирование
реализация и
* Total Citation Counts Rankings
Rankings
1,016,071
Russia
12,173
28
Ranking Based On Selection: 2
Anastasiia Napalkova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
393
184
0.468
consumer behaviour
green consumer
marketing research
online brand community
* Total Citation Counts Rankings
Rankings
1,654,583
Russia
27,574
94
Ranking Based On Selection: 3
Мария Бачерикова
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
61
0.726
имидж территории
маркетинг
поведение потребителей
поведенческая э
* Total Citation Counts Rankings
Rankings
1,972,924
Russia
35,604
136
Ranking Based On Selection: 4
Наталья Лаврут
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
14
0.452
Маркетинг
маркетинговые коммуникации
событийный маркетинг