Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 29 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
marketing research
communication
retailing
store atmospherics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,308
5,543
0.287
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Country image
Sponsorship
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,004
2,768
0.231
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,972
4,371
0.398
* Total Citation Counts Rankings
Ranking Based On Selection: 4
digital marketing
consumer behavior
marketing
consumer neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,730
4,592
0.526
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Service Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,878
4,604
0.584
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,488
1,498
0.602
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Consumer Behavior
Anti-consumption
Evolutionary Psychology
Marketing
materialism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,040
1,141
0.559
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Branding
Fashion marketing
Communities of consumption
Qualitative research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,751
994
0.568
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,366
207
0.152
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Game Theory
Supply-Chain
Pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,053
336
0.319
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing Strategy
Marketing Management
Strategy
Marketing
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
907
274
0.302
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
699
224
0.320
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Consumer Culture Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
684
290
0.424
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Industrial Distribution
Salesperson Performance
Sales Enablement
Crisis Response
Social Networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
610
577
0.946
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Consumer Psychology
Sustainable Consumption
Branding
Narrative Persuasion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
383
377
0.984
* Total Citation Counts Rankings
Ranking Based On Selection: 16
conversation
communication
marketing
brand relationships
goal pursuit
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
342
261
0.763
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Digital Marketing
Consumer Behaviour
Psychology
Visual Attention
Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
118
0.447
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
64
0.489
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Creativity
Innovation
International Marketing
Governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
41
0.313
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Consumer Behaviour
Behavioural Science
Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
111
0.991
* Total Citation Counts Rankings
Ranking Based On Selection: 21
marketing
human ressource management
applied psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
48
0.960
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Digital Marketing
Sales
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Consumer Neuroscience
Visual Perception
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 24
marketing on Internet
consumer neuroscience
neuroscience
psychophysiology
user experience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 25
consumer behavior
deep learning
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10
7
0.700
* Total Citation Counts Rankings
Rankings
43,484
1,885
11
Ranking Based On Selection: 1
Jean Charles William Chebat
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,308
5,543
0.287
marketing research
communication
retailing
store atmospherics
* Total Citation Counts Rankings
Rankings
81,005
3,589
16
Ranking Based On Selection: 2
Alain D Astous
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,004
2,768
0.231
Marketing
Country image
Sponsorship
Consumer Behavior
* Total Citation Counts Rankings
Rankings
90,335
4,019
18
Ranking Based On Selection: 3
G Zaccour
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,972
4,371
0.398
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
* Total Citation Counts Rankings
Rankings
117,336
5,206
23
Ranking Based On Selection: 4
Sylvain Senecal
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,730
4,592
0.526
digital marketing
consumer behavior
marketing
consumer neuroscience
* Total Citation Counts Rankings
Rankings
131,453
5,795
24
Ranking Based On Selection: 5
Yany Gregoire
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,878
4,604
0.584
* Total Citation Counts Rankings
Rankings
381,183
15,176
71
Ranking Based On Selection: 6
Renaud Legoux
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,488
1,498
0.602
* Total Citation Counts Rankings
Rankings
441,664
17,046
82
Ranking Based On Selection: 7
Marcelo Vinhal Nepomuceno
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,040
1,141
0.559
Consumer Behavior
Anti-consumption
Evolutionary Psychology
Marketing
materialism
* Total Citation Counts Rankings
Rankings
491,254
18,524
93
Ranking Based On Selection: 8
Marie Agnes Parmentier
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,751
994
0.568
Branding
Fashion marketing
Communities of consumption
Qualitative research
* Total Citation Counts Rankings
Rankings
575,789
20,994
103
Ranking Based On Selection: 9
Normand Turgeon
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,366
207
0.152
* Total Citation Counts Rankings
Rankings
668,284
23,600
117
Ranking Based On Selection: 10
Sihem Taboubi
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,053
336
0.319
Marketing
Game Theory
Supply-Chain
Pricing
* Total Citation Counts Rankings
Rankings
721,979
25,056
123
Ranking Based On Selection: 11
Gary F Gebhardt
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
907
274
0.302
Marketing Strategy
Marketing Management
Strategy
Marketing
Marketing Research
* Total Citation Counts Rankings
Rankings
812,867
27,359
136
Ranking Based On Selection: 12
Jean François Ouellet
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
699
224
0.320
* Total Citation Counts Rankings
Rankings
820,140
27,526
137
Ranking Based On Selection: 13
Jonathan Deschenes
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
684
290
0.424
* Total Citation Counts Rankings
Rankings
857,645
28,397
139
Ranking Based On Selection: 14
Maria Rouziou
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
610
577
0.946
Industrial Distribution
Salesperson Performance
Sales Enablement
Crisis Response
Social Networks
* Total Citation Counts Rankings
Rankings
1,037,709
33,118
156
Ranking Based On Selection: 15
Ali Tezer
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
383
377
0.984
Consumer Psychology
Sustainable Consumption
Branding
Narrative Persuasion
* Total Citation Counts Rankings
Rankings
1,083,593
34,398
163
Ranking Based On Selection: 16
Holly Howe
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
342
261
0.763
conversation
communication
marketing
brand relationships
goal pursuit
* Total Citation Counts Rankings
Rankings
1,192,503
37,263
169
Ranking Based On Selection: 17
Ruxandra Monica Luca
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
118
0.447
Digital Marketing
Consumer Behaviour
Psychology
Visual Attention
Decision Making
* Total Citation Counts Rankings
Rankings
1,492,999
44,740
191
Ranking Based On Selection: 18
André Courchesne
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
64
0.489
* Total Citation Counts Rankings
Rankings
1,493,352
44,745
192
Ranking Based On Selection: 19
Johanne Brunet
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
41
0.313
Creativity
Innovation
International Marketing
Governance
* Total Citation Counts Rankings
Rankings
1,555,211
46,163
198
Ranking Based On Selection: 20
Alex Kaju
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
111
0.991
Consumer Behaviour
Behavioural Science
Psychology
* Total Citation Counts Rankings
Rankings
1,843,683
51,814
213
Ranking Based On Selection: 21
Benoît Gaucher
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
48
0.960
marketing
human ressource management
applied psychology
* Total Citation Counts Rankings
Rankings
1,938,170
53,402
222
Ranking Based On Selection: 22
Simon Boissonneault
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
* Total Citation Counts Rankings
Rankings
2,002,169
54,470
224
Ranking Based On Selection: 23
Asli Gul Kurt
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
Consumer Neuroscience
Visual Perception
* Total Citation Counts Rankings
Rankings
2,185,440
57,376
236
Ranking Based On Selection: 24
Sara-Maude Poirier
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
marketing on Internet
consumer neuroscience
neuroscience
psychophysiology
user experience
* Total Citation Counts Rankings
Rankings
2,207,234
57,713
240
Ranking Based On Selection: 25
Davood Wadi
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10
7
0.700
consumer behavior
deep learning
digital marketing