Citation Rankings
Highly Cited Researchers
Harvard Business School Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Branding
Business of the Arts
Cultural Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,936
9,445
0.220
* Total Citation Counts Rankings
Ranking Based On Selection :2
Digital Media
Social Network
Customer Lifetime Value
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,213
5,310
0.276
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Sales & Distribution
Social Enterprise
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,442
2,182
0.293
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,564
583
0.128
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,933
2,053
0.522
* Total Citation Counts Rankings
Ranking Based On Selection :6
Consumer Behavior
Decision Making
Environmental Behavior
Prosocial Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,767
1,280
0.724
* Total Citation Counts Rankings
Ranking Based On Selection :7
Customer management
Customer retention
Algorithmic Bias
Personalization
Marketing AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,392
1,138
0.818
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Sales Force
Incentives
Industrial Organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
745
526
0.706
* Total Citation Counts Rankings
Ranking Based On Selection :9
Pricing
Channel Management
Online Marketing
Retailing
Marketing Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
484
0.760
* Total Citation Counts Rankings
Ranking Based On Selection :10
racism
algorithms
body cams
emotions
police
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
114
114
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
80
0.952
* Total Citation Counts Rankings
Ranking Based On Selection :12
Machine Learning
Deep Learning
Artificial Intelligence
Control Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
19
0.322
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Industrial Organizations
Systems for AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
consumer behavior
decision-making
impression management
biases
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer behavior
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
24
0.960
* Total Citation Counts Rankings
Rankings
12,744
6,045
19
Ranking Based On Selection: 1
Rohit Deshpande
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,936
9,445
0.220
Marketing
Branding
Business of the Arts
Cultural Entrepreneurship
* Total Citation Counts Rankings
Rankings
42,799
18,845
36
Ranking Based On Selection: 2
Sunil Gupta
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,213
5,310
0.276
Digital Media
Social Network
Customer Lifetime Value
Marketing
* Total Citation Counts Rankings
Rankings
137,116
52,334
66
Ranking Based On Selection: 3
V Kasturi Rangan
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,442
2,182
0.293
Marketing
Sales & Distribution
Social Enterprise
* Total Citation Counts Rankings
Rankings
223,418
78,931
80
Ranking Based On Selection: 4
Alvin Silk
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,564
583
0.128
* Total Citation Counts Rankings
Rankings
256,298
88,600
86
Ranking Based On Selection: 5
Jill Avery
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,933
2,053
0.522
* Total Citation Counts Rankings
Rankings
480,276
150,719
123
Ranking Based On Selection: 6
Elizabeth A Keenan
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,767
1,280
0.724
Consumer Behavior
Decision Making
Environmental Behavior
Prosocial Behavior
* Total Citation Counts Rankings
Rankings
560,966
171,963
130
Ranking Based On Selection: 7
Eva Ascarza
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,392
1,138
0.818
Customer management
Customer retention
Algorithmic Bias
Personalization
Marketing AI
* Total Citation Counts Rankings
Rankings
783,108
226,386
158
Ranking Based On Selection: 8
Doug J Chung
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
745
526
0.706
Marketing
Sales Force
Incentives
Industrial Organization
* Total Citation Counts Rankings
Rankings
836,056
238,043
163
Ranking Based On Selection: 9
Ayelet Israeli
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
484
0.760
Pricing
Channel Management
Online Marketing
Retailing
Marketing Analytics
* Total Citation Counts Rankings
Rankings
1,531,866
343,019
208
Ranking Based On Selection: 10
Broderick Turner
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
114
114
1.000
racism
algorithms
body cams
emotions
police
* Total Citation Counts Rankings
Rankings
1,653,212
359,503
211
Ranking Based On Selection: 11
Apurva Chamaria
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
80
0.952
* Total Citation Counts Rankings
Rankings
1,780,954
376,828
215
Ranking Based On Selection: 12
Gaurav Kumar Singh
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
19
0.322
Machine Learning
Deep Learning
Artificial Intelligence
Control Systems
* Total Citation Counts Rankings
Rankings
1,919,793
395,293
224
Ranking Based On Selection: 13
Yafei Liang Debbie
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
Marketing
Industrial Organizations
Systems for AI
* Total Citation Counts Rankings
Rankings
1,965,783
401,249
226
Ranking Based On Selection: 14
Ryan Hauser
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
consumer behavior
decision-making
impression management
biases
* Total Citation Counts Rankings
Rankings
2,022,870
408,581
227
Ranking Based On Selection: 15
Emily Prinsloo
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
24
0.960
Consumer behavior
Judgment and Decision Making