Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 4 Scientists Citation Rankings - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
Germany
Oliver Götz
CRM
Sales
Innovation
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,828
1,988
0.341
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Germany
Alexander Rossmann
Digital Business
Machine Learning
Agile Systems
Technology Marketing
Smart Cities
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,864
1,517
0.814
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Germany
Amir Ekhlassi
Brand Management
Digital Branding
Digital Marketing
New Product Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
224
153
0.683
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Germany
Tobias Schuetz
Employer Branding
Kundenzufriedenheit
Kundenbindung
Service Exzellenz
Empirische Methoden
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
17
0.362
* Total Citation Counts Rankings
Rankings
179,953
Germany
7,505
2
Ranking Based On Selection: 1
Oliver Götz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,828
1,988
0.341
* Total Citation Counts Rankings
Rankings
470,606
Germany
17,111
6
Ranking Based On Selection: 2
Alexander Rossmann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,864
1,517
0.814
Digital Business
Machine Learning
Agile Systems
Technology Marketing
Smart Cities
* Total Citation Counts Rankings
Rankings
1,263,243
Germany
42,766
37
Ranking Based On Selection: 3
Amir Ekhlassi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
224
153
0.683
Brand Management
Digital Branding
Digital Marketing
New Product Development
* Total Citation Counts Rankings
Rankings
1,906,909
Germany
60,057
62
Ranking Based On Selection: 4
Tobias Schuetz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
17
0.362
Employer Branding
Kundenzufriedenheit
Kundenbindung
Service Exzellenz
Empirische Methoden