Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Advertising
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,885
2,152
0.746
* Total Citation Counts Rankings
Ranking Based On Selection: 2
eWOM
Digital Marketing
Management Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,546
873
0.565
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Branding
Consumer behaviour
sales promotion
cause related marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
571
432
0.757
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Consumer biases in advertising
interpersonal gifting
pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
327
293
0.896
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
263
145
0.551
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257
225
0.875
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing
Advertising
Gender Issues
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
248
232
0.935
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Admissions
Student Recruitment
Higher Education Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
150
150
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Sustainability & Marketing
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69
66
0.957
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
International Marketing
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
4
0.174
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Artificial Intelligence
Natural Language Processing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
0
0.000
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing Strategy
Small Businesses
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Marketing
advertising
management
HRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
* Total Citation Counts Rankings
Ranking Based On Selection: 14
marketing HR
OB
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Total Citation Counts Rankings
Rankings
333,102
7,489
10
Ranking Based On Selection: 1
Subhadip Roy
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,885
2,152
0.746
Marketing
Advertising
Brand Management
* Total Citation Counts Rankings
Rankings
525,288
14,520
17
Ranking Based On Selection: 2
Naveen Amblee
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,546
873
0.565
eWOM
Digital Marketing
Management Education
* Total Citation Counts Rankings
Rankings
871,508
31,310
45
Ranking Based On Selection: 3
Sonal Kureshi
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
571
432
0.757
Branding
Consumer behaviour
sales promotion
cause related marketing
* Total Citation Counts Rankings
Rankings
1,088,994
41,500
60
Ranking Based On Selection: 4
Kapil Laxman Khandeparkar
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
327
293
0.896
Consumer biases in advertising
interpersonal gifting
pricing
* Total Citation Counts Rankings
Rankings
1,179,963
45,631
67
Ranking Based On Selection: 5
Sanjeev Tripathi
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
263
145
0.551
* Total Citation Counts Rankings
Rankings
1,189,074
46,064
68
Ranking Based On Selection: 6
Abhishek
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257
225
0.875
* Total Citation Counts Rankings
Rankings
1,203,719
46,715
70
Ranking Based On Selection: 7
Akshaya Vijayalakshmi
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
248
232
0.935
* Total Citation Counts Rankings
Rankings
1,416,999
56,574
89
Ranking Based On Selection: 8
Gautam Surendra Bapat|Gautam Surendra Bapat, G S Bapat, Gautam Bapat
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
150
150
1.000
Admissions
Student Recruitment
Higher Education Marketing
* Total Citation Counts Rankings
Rankings
1,725,045
74,104
103
Ranking Based On Selection: 9
Sanjay Kumar Jena
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69
66
0.957
Sustainability & Marketing
Marketing Strategy
* Total Citation Counts Rankings
Rankings
2,048,095
99,231
135
Ranking Based On Selection: 10
Monika Kothari
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
4
0.174
Marketing
International Marketing
Consumer Behaviour
* Total Citation Counts Rankings
Rankings
2,179,407
110,549
145
Ranking Based On Selection: 11
Akshay Jyothiram Iyer
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
0
0.000
Marketing
Artificial Intelligence
Natural Language Processing
* Total Citation Counts Rankings
Rankings
2,277,432
119,253
151
Ranking Based On Selection: 12
Vinay Kumar Yadav
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
2,294,553
120,792
152
Ranking Based On Selection: 13
Divya Soni
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
Marketing
advertising
management
HRM
* Total Citation Counts Rankings
Rankings
2,335,288
124,297
158
Ranking Based On Selection: 14
Parvez Abdulla
Indian Institute of Management Ahmedabad
Ahmedabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667