Citation Rankings
Highly Cited Researchers
Indian Institute of Management Lucknow Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
989
499
0.505
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
945
681
0.721
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
680
249
0.366
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Consumer Behaviour influencers
Tourism and Destination Selection
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346
191
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :5
BOP & Rural Markets
Small Retailers
Wholesale
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
266
162
0.609
* Total Citation Counts Rankings
Ranking Based On Selection :6
B2B Marketing
Buyer Behavior
Branding
AI and Technology in marketing
Product Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
148
148
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
133
108
0.812
* Total Citation Counts Rankings
Ranking Based On Selection :8
marketing
consumer behaviour
sharing economy
liquid consumption
services marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
107
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Healthcare Marketing
Consumer Confusion
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
91
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82
48
0.585
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Digital marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
78
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
BoP
Retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing and Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
21
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer Behavior
Mindfulness
Consumer Wellbeing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :16
Digital Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
685,676
21,155
20
Ranking Based On Selection: 1
Anita Goyal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
989
499
0.505
* Total Citation Counts Rankings
Rankings
701,781
21,886
22
Ranking Based On Selection: 2
Rajeev Kumra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
945
681
0.721
* Total Citation Counts Rankings
Rankings
817,384
27,842
27
Ranking Based On Selection: 3
Sameer Mathur
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
680
249
0.366
* Total Citation Counts Rankings
Rankings
1,064,524
40,299
42
Ranking Based On Selection: 4
Devashish Das Gupta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
346
191
0.552
Marketing
Consumer Behaviour influencers
Tourism and Destination Selection
* Total Citation Counts Rankings
Rankings
1,171,180
45,162
48
Ranking Based On Selection: 5
Rajesh Aithal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
266
162
0.609
BOP & Rural Markets
Small Retailers
Wholesale
* Total Citation Counts Rankings
Rankings
1,415,652
56,506
61
Ranking Based On Selection: 6
Priyanka Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
148
148
1.000
B2B Marketing
Buyer Behavior
Branding
AI and Technology in marketing
Product Management
* Total Citation Counts Rankings
Rankings
1,462,146
58,746
62
Ranking Based On Selection: 7
Neha Srivastava
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
133
108
0.812
* Total Citation Counts Rankings
Rankings
1,548,850
63,387
65
Ranking Based On Selection: 8
Sk Abu Khalek
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
107
1.000
marketing
consumer behaviour
sharing economy
liquid consumption
services marketing
* Total Citation Counts Rankings
Rankings
1,612,109
67,056
67
Ranking Based On Selection: 9
Vishakha Chauhan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
91
1.000
Healthcare Marketing
Consumer Confusion
Consumer Behavior
* Total Citation Counts Rankings
Rankings
1,655,155
69,660
70
Ranking Based On Selection: 10
Ashish Dubey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82
48
0.585
* Total Citation Counts Rankings
Rankings
1,671,178
70,633
71
Ranking Based On Selection: 11
Krishnan Jeesha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
78
1.000
Marketing
Digital marketing
Branding
* Total Citation Counts Rankings
Rankings
1,917,248
88,382
86
Ranking Based On Selection: 12
Tamal Samanta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
* Total Citation Counts Rankings
Rankings
1,940,199
90,239
90
Ranking Based On Selection: 13
Mohit Malhan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Total Citation Counts Rankings
Rankings
2,052,652
99,614
94
Ranking Based On Selection: 14
Sushant Bhatnagar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
21
1.000
* Total Citation Counts Rankings
Rankings
2,071,870
101,243
96
Ranking Based On Selection: 15
Saurabh Mittal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
Consumer Behavior
Mindfulness
Consumer Wellbeing
* Total Citation Counts Rankings
Rankings
2,276,026
119,102
106
Ranking Based On Selection: 16
Ami Mitinkumar Shah
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Digital Marketing
Social Media Marketing