Citation Rankings
Highly Cited Researchers

Instituto Federal de Educação Ciência e Tecnologia Paraíba IFPB Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Brazil
Ceres Grehs Beck
marketing
comportamento consumidor
responsabilidade socioambiental
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
142
77
0.542
* Total Citation Counts Rankings
Ranking Based On Selection :2
Brazil
Amanna Ferreira Peixoto
Comportamento do consumidor
Marketing e Sistemas de Informação
Consumo Infantil
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93
56
0.602
* Total Citation Counts Rankings
Rankings
1,442,672
Brazil
44,178
41
Ranking Based On Selection: 1
Ceres Grehs Beck
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
142
77
0.542
marketing
comportamento consumidor
responsabilidade socioambiental
* Total Citation Counts Rankings
Rankings
1,615,636
Brazil
48,042
49
Ranking Based On Selection: 2
Amanna Ferreira Peixoto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93
56
0.602
Comportamento do consumidor
Marketing e Sistemas de Informação
Consumo Infantil