Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Mobile Financial Services
Entrepreneurial Marketing
Marketing & Innovation
Consumer Socialization
Young Consumers
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
430
269
0.626
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Management
Communication
Health Communication
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
231
222
0.961
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing Strategy
Marketing Metrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
130
128
0.985
* Total Citation Counts Rankings
Ranking Based On Selection :4
Renewable Energy
Marketing
Organizational Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Farrah Arif
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
430
269
0.626
Mobile Financial Services
Entrepreneurial Marketing
Marketing & Innovation
Consumer Socialization
Young Consumers
Khawaja Zain-Ul-Abdin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
231
222
0.961
Marketing
Management
Communication
Health Communication
Digital Marketing
Moeen Naseer Butt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
130
128
0.985
Marketing Strategy
Marketing Metrics
Abdullah Riaz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
Renewable Energy
Marketing
Organizational Behavior