Citation Rankings
Highly Cited Researchers

London South Bank University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
United Kingdom
Dag Bennett
Buyer Behavior
Social Media
Dirichlet
BOP
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
964
742
0.770
* Total Citation Counts Rankings
Ranking Based On Selection :2
United Kingdom
Rana Tajvidi
Digital Marketing
Social Media Marketing
SMEs
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
626
601
0.960
* Total Citation Counts Rankings
Ranking Based On Selection :3
United Kingdom
Katrin Franke
behavioural loyalty
small brands deficit loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
41
0.872
* Total Citation Counts Rankings
Ranking Based On Selection :4
United Kingdom
Ammarah Marjan
purchase behaviour
loyalty programmes
dark social
empirical generalisations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
22
0.957
* Total Citation Counts Rankings
Ranking Based On Selection :5
United Kingdom
Nashwa Nader
Marketing
Consumer behaviour
Social Marketing
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
* Total Citation Counts Rankings
Rankings
679,339
United Kingdom
41,045
75
Ranking Based On Selection: 1
Dag Bennett
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
964
742
0.770
Buyer Behavior
Social Media
Dirichlet
BOP
Branding
* Total Citation Counts Rankings
Rankings
830,002
United Kingdom
47,094
91
Ranking Based On Selection: 2
Rana Tajvidi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
626
601
0.960
Digital Marketing
Social Media Marketing
SMEs
* Total Citation Counts Rankings
Rankings
1,827,636
United Kingdom
85,888
193
Ranking Based On Selection: 3
Katrin Franke
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
41
0.872
behavioural loyalty
small brands deficit loyalty
* Total Citation Counts Rankings
Rankings
2,022,734
United Kingdom
90,207
212
Ranking Based On Selection: 4
Ammarah Marjan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
22
0.957
purchase behaviour
loyalty programmes
dark social
empirical generalisations
* Total Citation Counts Rankings
Rankings
2,360,417
United Kingdom
96,321
242
Ranking Based On Selection: 5
Nashwa Nader
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
Marketing
Consumer behaviour
Social Marketing
CSR