Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 13 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38,277
15,961
0.417
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,033
7,966
0.419
* Total Citation Counts Rankings
Ranking Based On Selection: 3
service innovation and marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,131
2,772
0.304
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,081
7,523
0.828
* Total Citation Counts Rankings
Ranking Based On Selection: 5
consumer financial decision making
pension communication
financial services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,266
2,822
0.536
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,629
1,836
0.506
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,737
2,588
0.946
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Consumer Behavior
Self-control
Goal activation
food intake
health
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
779
289
0.371
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Consumer law
Competition law
Private enforcement
Collaborative economy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
630
332
0.527
* Total Citation Counts Rankings
Ranking Based On Selection: 10
International Marketing
Marketing Strategy
Retail
Private Labels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
491
293
0.597
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
62
0.785
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Storytelling
Narrative
Neuromarketing
Advertising
Eye-Tracking
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Discrete choice modelling
retail
consumer packaged goods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
15,767
389
31
Ranking Based On Selection: 1
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38,277
15,961
0.417
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
* Total Citation Counts Rankings
Rankings
44,467
1,196
82
Ranking Based On Selection: 2
Gaby Odekerken Schröder
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,033
7,966
0.419
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
* Total Citation Counts Rankings
Rankings
111,779
2,805
154
Ranking Based On Selection: 3
Jos Lemmink
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,131
2,772
0.304
* Total Citation Counts Rankings
Rankings
112,442
2,821
156
Ranking Based On Selection: 4
Dominik Mahr
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,081
7,523
0.828
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
* Total Citation Counts Rankings
Rankings
199,035
4,637
232
Ranking Based On Selection: 5
Elisabeth Brüggen
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,266
2,822
0.536
consumer financial decision making
pension communication
financial services
* Total Citation Counts Rankings
Rankings
280,494
6,112
285
Ranking Based On Selection: 6
Lara Lobschat
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,629
1,836
0.506
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
* Total Citation Counts Rankings
Rankings
354,600
7,370
341
Ranking Based On Selection: 7
Tim Hilken
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,737
2,588
0.946
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
* Total Citation Counts Rankings
Rankings
777,313
13,363
567
Ranking Based On Selection: 8
Kelly Geyskens
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
779
289
0.371
Consumer Behavior
Self-control
Goal activation
food intake
health
* Total Citation Counts Rankings
Rankings
849,399
14,297
600
Ranking Based On Selection: 9
Caroline Cauffman
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
630
332
0.527
Consumer law
Competition law
Private enforcement
Collaborative economy
* Total Citation Counts Rankings
Rankings
939,241
15,573
639
Ranking Based On Selection: 10
Anne Ter Braak
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
491
293
0.597
International Marketing
Marketing Strategy
Retail
Private Labels
* Total Citation Counts Rankings
Rankings
1,696,843
24,182
1,004
Ranking Based On Selection: 11
Tim Döring|Tim Doering, Tim Philipp Doering
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
62
0.785
* Total Citation Counts Rankings
Rankings
2,254,210
27,066
1,141
Ranking Based On Selection: 12
Sammy Floyd Wals
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
Storytelling
Narrative
Neuromarketing
Advertising
Eye-Tracking
* Total Citation Counts Rankings
Rankings
2,287,000
27,172
1,149
Ranking Based On Selection: 13
Stepan Gogolev|Степан Гоголев
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Discrete choice modelling
retail
consumer packaged goods