Citation Rankings
Highly Cited Researchers

Massachusetts Institute of Technology Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
United States
Bruce Knuteson
market impact
physics
particle physics
information
incentives
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,910
3,592
0.097
* Total Citation Counts Rankings
Ranking Based On Selection :2
United States
John R Hauser
Marketing
Management
Product Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,388
6,810
0.192
* Total Citation Counts Rankings
Ranking Based On Selection :3
United States
Juanjuan Zhang
learning
quantitative marketing
incentive design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,883
2,054
0.529
* Total Citation Counts Rankings
Ranking Based On Selection :4
United States
Matt Mankins
advertising
location
smart cities
monetization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,596
1,459
0.562
* Total Citation Counts Rankings
Ranking Based On Selection :5
United States
Nikhil Agarwal
Market Design
Industrial Organizations
Microeconomic Theory
Applied Econometrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,572
1,188
0.756
* Total Citation Counts Rankings
Ranking Based On Selection :6
United States
Pawan Deshpande
Natural Language Processing
Content Marketing
Curation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
619
277
0.447
* Total Citation Counts Rankings
Ranking Based On Selection :7
United States
Jose VasconcelosSousa
Strategy
Marketing
Negotiation
Conflict Resolution
Health Care
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
132
34
0.258
* Total Citation Counts Rankings
Ranking Based On Selection :8
United States
Mohammad Sirajul Islam
Decision Science
Marketing Analytics
Behavioral Marketing
Agricultural marketing
Sustainable
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
30
0.833
* Total Citation Counts Rankings
Rankings
16,129
United States
7,585
199
Ranking Based On Selection: 1
Bruce Knuteson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,910
3,592
0.097
market impact
physics
particle physics
information
incentives
* Total Citation Counts Rankings
Rankings
17,216
United States
8,079
214
Ranking Based On Selection: 2
John R Hauser
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,388
6,810
0.192
* Total Citation Counts Rankings
Rankings
258,352
United States
88,892
1,433
Ranking Based On Selection: 3
Juanjuan Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,883
2,054
0.529
learning
quantitative marketing
incentive design
* Total Citation Counts Rankings
Rankings
361,666
United States
118,056
1,929
Ranking Based On Selection: 4
Matt Mankins
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,596
1,459
0.562
advertising
location
smart cities
monetization
* Total Citation Counts Rankings
Rankings
518,564
United States
160,260
2,705
Ranking Based On Selection: 5
Nikhil Agarwal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,572
1,188
0.756
Market Design
Industrial Organizations
Microeconomic Theory
Applied Econometrics
* Total Citation Counts Rankings
Rankings
845,655
United States
239,505
4,007
Ranking Based On Selection: 6
Pawan Deshpande
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
619
277
0.447
Natural Language Processing
Content Marketing
Curation
* Total Citation Counts Rankings
Rankings
1,465,783
United States
333,445
6,347
Ranking Based On Selection: 7
Jose VasconcelosSousa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
132
34
0.258
Strategy
Marketing
Negotiation
Conflict Resolution
Health Care
* Total Citation Counts Rankings
Rankings
1,920,545
United States
394,925
6,424
Ranking Based On Selection: 8
Mohammad Sirajul Islam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
30
0.833
Decision Science
Marketing Analytics
Behavioral Marketing
Agricultural marketing
Sustainable