Citation Rankings
Highly Cited Researchers
Massey University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Branding
Buyer Behaviour
Survey Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,827
2,126
0.440
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,138
1,881
0.599
* Total Citation Counts Rankings
Ranking Based On Selection :3
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,734
982
0.359
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumers
Shopping
Practices
Retail
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,443
1,021
0.708
* Total Citation Counts Rankings
Ranking Based On Selection :5
Retailing
marketing
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,345
493
0.367
* Total Citation Counts Rankings
Ranking Based On Selection :6
advertising
brands
marketing
communication
visual rhetoric
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,191
577
0.484
* Total Citation Counts Rankings
Ranking Based On Selection :7
Journalism history
poetry and journalism
workplace communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
762
319
0.419
* Total Citation Counts Rankings
Ranking Based On Selection :8
Sustainable consumption
Consumer behavior
Digital marketing
Consumer psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
752
657
0.874
* Total Citation Counts Rankings
Ranking Based On Selection :9
Consumer Behaviour
Quality-of-Life & Wellbeing
Macromarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
657
467
0.711
* Total Citation Counts Rankings
Ranking Based On Selection :10
Storytelling
Narrative Engagement
Consumer Behavior
Store Design
Brand Personality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
184
117
0.636
* Total Citation Counts Rankings
Ranking Based On Selection :11
Consumer Behavior
Behavioral Economics
Personal Values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
169
146
0.864
* Total Citation Counts Rankings
Ranking Based On Selection :12
Information literacy
Transition to Tertiary Learning
Learner-focused Pedgogy
Communication
Writing Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
168
143
0.851
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer behavior
Consumer Memory
Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62
38
0.613
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
public engagement with science
climate engineering
commercialisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
58
58
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing
branding
consumer behaviour
quantitative methods
choice modeling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
50
0.980
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Horror
advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643
* Total Citation Counts Rankings
Rankings
211,565
1,127
99
Ranking Based On Selection: 1
Malcolm Wright
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,827
2,126
0.440
Branding
Buyer Behaviour
Survey Research
* Total Citation Counts Rankings
Rankings
310,333
1,719
155
Ranking Based On Selection: 2
Henry Fl Chung
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,138
1,881
0.599
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
* Total Citation Counts Rankings
Rankings
347,460
1,932
180
Ranking Based On Selection: 3
Robert A Davis
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,734
982
0.359
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
* Total Citation Counts Rankings
Rankings
548,026
3,007
297
Ranking Based On Selection: 4
Jonathan Elms
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,443
1,021
0.708
Consumers
Shopping
Practices
Retail
Retailing
* Total Citation Counts Rankings
Rankings
572,703
3,131
309
Ranking Based On Selection: 5
Andrew J Murphy
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,345
493
0.367
Retailing
marketing
consumer behaviour
* Total Citation Counts Rankings
Rankings
615,492
3,306
335
Ranking Based On Selection: 6
Sandy Bulmer
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,191
577
0.484
advertising
brands
marketing
communication
visual rhetoric
* Total Citation Counts Rankings
Rankings
775,954
3,986
406
Ranking Based On Selection: 7
F Elizabeth Gray
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
762
319
0.419
Journalism history
poetry and journalism
workplace communication
* Total Citation Counts Rankings
Rankings
780,251
4,004
407
Ranking Based On Selection: 8
RG Vishnu Menon
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
752
657
0.874
Sustainable consumption
Consumer behavior
Digital marketing
Consumer psychology
* Total Citation Counts Rankings
Rankings
826,812
4,165
421
Ranking Based On Selection: 9
Alexandra Ganglmair Wooliscroft
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
657
467
0.711
Consumer Behaviour
Quality-of-Life & Wellbeing
Macromarketing
* Total Citation Counts Rankings
Rankings
1,325,981
5,329
537
Ranking Based On Selection: 10
Kousar Sadeghzadeh
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
184
117
0.636
Storytelling
Narrative Engagement
Consumer Behavior
Store Design
Brand Personality
* Total Citation Counts Rankings
Rankings
1,361,436
5,409
552
Ranking Based On Selection: 11
Esther Jaspers
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
169
146
0.864
Consumer Behavior
Behavioral Economics
Personal Values
* Total Citation Counts Rankings
Rankings
1,364,018
5,414
555
Ranking Based On Selection: 12
Angela Feekery
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
168
143
0.851
Information literacy
Transition to Tertiary Learning
Learner-focused Pedgogy
Communication
Writing Studies
* Total Citation Counts Rankings
Rankings
1,756,800
6,119
667
Ranking Based On Selection: 13
Arezoo Nakhaei
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62
38
0.613
Consumer behavior
Consumer Memory
Advertising
* Total Citation Counts Rankings
Rankings
1,775,840
6,154
671
Ranking Based On Selection: 14
Dan Carlisle
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
58
58
1.000
marketing
public engagement with science
climate engineering
commercialisation
* Total Citation Counts Rankings
Rankings
1,817,812
6,237
680
Ranking Based On Selection: 15
Roman Konopka
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
50
0.980
marketing
branding
consumer behaviour
quantitative methods
choice modeling
* Total Citation Counts Rankings
Rankings
1,992,059
6,546
735
Ranking Based On Selection: 16
Phoebe Fletcher
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
18
0.643