Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 20 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
146,100
80,382
0.550
* Total Citation Counts Rankings
Ranking Based On Selection: 2
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65,281
20,118
0.308
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,587
3,075
0.185
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Consumer Response to Marketing Communication Tactics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,531
3,138
0.417
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Social media
virality
cyberbullying
alcohol marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,578
3,958
0.710
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Customer Satisfaction
Marketing Strategy
Marketing Research
Marketing-Finance Interface
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,893
2,454
0.502
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing strategy
marketing research
new product introductions
marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,378
378
0.159
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Consumer Behavior
Loyalty
Tipping
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,027
648
0.320
* Total Citation Counts Rankings
Ranking Based On Selection: 9
customer experience
service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,500
472
0.315
* Total Citation Counts Rankings
Ranking Based On Selection: 10
advertising
marketing
communication
mass communication
journalism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,331
270
0.203
* Total Citation Counts Rankings
Ranking Based On Selection: 11
CRM
Customer Loyalty
Reward Programs
Online Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
966
431
0.446
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Product and Brand Management
Social Media
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
938
682
0.727
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Consumer Behavior
Consumption Addiction
Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
860
477
0.555
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Customer Relationship Management
Customer Loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
826
682
0.826
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Consumer Behavior
Numerical Cognition
Behavioral Pricing
Attribute Weighting
Financial Decisions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
147
0.808
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Marketing Strategy
Marketing-Finance Interface
Corporate Political Activity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102
101
0.990
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Applied conservation
Science communication
Conservation marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
73
0.830
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
56
0.982
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Marketing
Innovation
New Product Development
Pricing
Sales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
16
0.348
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total Citation Counts Rankings
Rankings
1,545
682
10
Ranking Based On Selection: 1
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
146,100
80,382
0.550
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
6,687
3,156
20
Ranking Based On Selection: 2
Roger J Calantone
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65,281
20,118
0.308
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
* Total Citation Counts Rankings
Rankings
53,466
22,959
132
Ranking Based On Selection: 3
Richard Spreng
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,587
3,075
0.185
* Total Citation Counts Rankings
Rankings
138,086
52,544
349
Ranking Based On Selection: 4
Nora Rifon
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,531
3,138
0.417
Consumer Response to Marketing Communication Tactics
* Total Citation Counts Rankings
Rankings
187,757
68,147
480
Ranking Based On Selection: 5
Saleem Alhabash
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,578
3,958
0.710
Social media
virality
cyberbullying
alcohol marketing
* Total Citation Counts Rankings
Rankings
213,263
75,790
538
Ranking Based On Selection: 6
Forrest V Morgeson III
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,893
2,454
0.502
Customer Satisfaction
Marketing Strategy
Marketing Research
Marketing-Finance Interface
* Total Citation Counts Rankings
Rankings
394,729
127,288
899
Ranking Based On Selection: 7
R Dale Wilson
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,378
378
0.159
Marketing strategy
marketing research
new product introductions
marketing communication
* Total Citation Counts Rankings
Rankings
443,714
140,613
987
Ranking Based On Selection: 8
Michael Mccall
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,027
648
0.320
* Total Citation Counts Rankings
Rankings
543,471
167,003
1,137
Ranking Based On Selection: 9
Tom Dewitt
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,500
472
0.315
customer experience
service recovery
* Total Citation Counts Rankings
Rankings
584,880
177,760
1,213
Ranking Based On Selection: 10
Bruce G Vanden Bergh
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,331
270
0.203
advertising
marketing
communication
mass communication
journalism
* Total Citation Counts Rankings
Rankings
699,189
206,380
1,377
Ranking Based On Selection: 11
Farnoosh Khodakarami
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
966
431
0.446
CRM
Customer Loyalty
Reward Programs
Online Advertising
* Total Citation Counts Rankings
Rankings
709,513
208,815
1,392
Ranking Based On Selection: 12
Hang Nguyen
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
938
682
0.727
Product and Brand Management
Social Media
Marketing Strategy
* Total Citation Counts Rankings
Rankings
740,762
216,263
1,443
Ranking Based On Selection: 13
Dante Monique Pirouz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
860
477
0.555
Consumer Behavior
Consumption Addiction
Advertising
* Total Citation Counts Rankings
Rankings
754,850
219,510
1,461
Ranking Based On Selection: 14
Travis Walkowiak
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
826
682
0.826
Customer Relationship Management
Customer Loyalty
* Total Citation Counts Rankings
Rankings
1,351,071
317,579
1,837
Ranking Based On Selection: 15
Jorge Pena Marin
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
147
0.808
Consumer Behavior
Numerical Cognition
Behavioral Pricing
Attribute Weighting
Financial Decisions
* Total Citation Counts Rankings
Rankings
1,592,530
350,069
2,112
Ranking Based On Selection: 16
Udit Sharma
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102
101
0.990
Marketing Strategy
Marketing-Finance Interface
Corporate Political Activity
* Total Citation Counts Rankings
Rankings
1,651,336
358,166
2,180
Ranking Based On Selection: 17
Claire Hoffmann
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
73
0.830
Applied conservation
Science communication
Conservation marketing
* Total Citation Counts Rankings
Rankings
1,802,086
378,420
2,345
Ranking Based On Selection: 18
Farzin Rasoulyan
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
56
0.982
* Total Citation Counts Rankings
Rankings
1,872,550
387,819
2,426
Ranking Based On Selection: 19
Raymond Pirouz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
16
0.348
Marketing
Innovation
New Product Development
Pricing
Sales
* Total Citation Counts Rankings
Rankings
2,216,259
429,491
2,757
Ranking Based On Selection: 20
Xiaoxu Wu Schultz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology