Citation Rankings
Highly Cited Researchers
Michigan State University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139,844
84,574
0.605
* Total Citation Counts Rankings
Ranking Based On Selection :2
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,132
23,231
0.362
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,373
3,660
0.224
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Response to Marketing Communication Tactics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,354
3,573
0.486
* Total Citation Counts Rankings
Ranking Based On Selection :5
Social media
virality
cyberbullying
alcohol marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,367
4,264
0.794
* Total Citation Counts Rankings
Ranking Based On Selection :6
Customer Satisfaction
Marketing Strategy
Marketing Research
Marketing-Finance Interface
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,732
2,620
0.554
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing strategy
marketing research
new product introductions
marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,340
442
0.189
* Total Citation Counts Rankings
Ranking Based On Selection :8
Consumer Behavior
Loyalty
Tipping
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,979
742
0.375
* Total Citation Counts Rankings
Ranking Based On Selection :9
customer experience
service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,487
550
0.370
* Total Citation Counts Rankings
Ranking Based On Selection :10
advertising
marketing
communication
mass communication
journalism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,317
333
0.253
* Total Citation Counts Rankings
Ranking Based On Selection :11
CRM
Customer Loyalty
Reward Programs
Online Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
914
502
0.549
* Total Citation Counts Rankings
Ranking Based On Selection :12
Product and Brand Management
Social Media
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
887
696
0.785
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer Behavior
Consumption Addiction
Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
836
532
0.636
* Total Citation Counts Rankings
Ranking Based On Selection :14
Customer Relationship Management
Customer Loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
789
728
0.923
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Consumer Behavior
Numerical Cognition
Consumer Financial Decision-Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
151
0.878
* Total Citation Counts Rankings
Ranking Based On Selection :16
Applied conservation
Science communication
Conservation marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
82
0.965
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing Strategy
Marketing-Finance Interface
Corporate Political Activity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
78
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
57
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
Innovation
New Product Development
Pricing
Sales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
18
0.400
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
1,609
717
10
Ranking Based On Selection: 1
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139,844
84,574
0.605
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
6,653
3,140
20
Ranking Based On Selection: 2
Roger J Calantone
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,132
23,231
0.362
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
* Total Citation Counts Rankings
Rankings
52,916
22,746
129
Ranking Based On Selection: 3
Richard Spreng
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,373
3,660
0.224
* Total Citation Counts Rankings
Rankings
138,300
52,546
349
Ranking Based On Selection: 4
Nora Rifon
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,354
3,573
0.486
Consumer Response to Marketing Communication Tactics
* Total Citation Counts Rankings
Rankings
190,510
68,875
484
Ranking Based On Selection: 5
Saleem Alhabash
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,367
4,264
0.794
Social media
virality
cyberbullying
alcohol marketing
* Total Citation Counts Rankings
Rankings
215,398
76,316
538
Ranking Based On Selection: 6
Forrest V Morgeson III
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,732
2,620
0.554
Customer Satisfaction
Marketing Strategy
Marketing Research
Marketing-Finance Interface
* Total Citation Counts Rankings
Rankings
391,657
126,253
888
Ranking Based On Selection: 7
R Dale Wilson
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,340
442
0.189
Marketing strategy
marketing research
new product introductions
marketing communication
* Total Citation Counts Rankings
Rankings
442,808
140,149
985
Ranking Based On Selection: 8
Michael Mccall
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,979
742
0.375
* Total Citation Counts Rankings
Rankings
537,439
165,256
1,128
Ranking Based On Selection: 9
Tom Dewitt
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,487
550
0.370
customer experience
service recovery
* Total Citation Counts Rankings
Rankings
579,340
176,165
1,201
Ranking Based On Selection: 10
Bruce G Vanden Bergh
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,317
333
0.253
advertising
marketing
communication
mass communication
journalism
* Total Citation Counts Rankings
Rankings
710,129
208,868
1,391
Ranking Based On Selection: 11
Farnoosh Khodakarami
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
914
502
0.549
CRM
Customer Loyalty
Reward Programs
Online Advertising
* Total Citation Counts Rankings
Rankings
720,866
211,402
1,406
Ranking Based On Selection: 12
Hang Nguyen
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
887
696
0.785
Product and Brand Management
Social Media
Marketing Strategy
* Total Citation Counts Rankings
Rankings
742,157
216,450
1,441
Ranking Based On Selection: 13
Dante Monique Pirouz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
836
532
0.636
Consumer Behavior
Consumption Addiction
Advertising
* Total Citation Counts Rankings
Rankings
762,751
221,250
1,466
Ranking Based On Selection: 14
Travis Walkowiak
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
789
728
0.923
Customer Relationship Management
Customer Loyalty
* Total Citation Counts Rankings
Rankings
1,351,922
318,128
1,828
Ranking Based On Selection: 15
Jorge Pena Marin
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
151
0.878
Marketing
Consumer Behavior
Numerical Cognition
Consumer Financial Decision-Making
* Total Citation Counts Rankings
Rankings
1,639,053
356,891
2,155
Ranking Based On Selection: 16
Claire Hoffmann
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
82
0.965
Applied conservation
Science communication
Conservation marketing
* Total Citation Counts Rankings
Rankings
1,669,843
361,106
2,183
Ranking Based On Selection: 17
Udit Sharma
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
78
1.000
Marketing Strategy
Marketing-Finance Interface
Corporate Political Activity
* Total Citation Counts Rankings
Rankings
1,779,103
376,030
2,297
Ranking Based On Selection: 18
Farzin Rasoulyan
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
57
1.000
* Total Citation Counts Rankings
Rankings
1,857,380
386,558
2,394
Ranking Based On Selection: 19
Raymond Pirouz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
18
0.400
Marketing
Innovation
New Product Development
Pricing
Sales
* Total Citation Counts Rankings
Rankings
2,275,847
437,184
2,795
Ranking Based On Selection: 20
Xiaoxu Wu Schultz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology