Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
United Kingdom
Bang Nguyen
Marketing
Branding
Technology and Innovation Management.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,162
10,066
0.828
* Total Citation Counts Rankings
Ranking Based On Selection: 2
United Kingdom
Sarah Quinton
digital and social media
digital research ethics
visual methods
marketing strategy
consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,869
2,620
0.677
* Total Citation Counts Rankings
Ranking Based On Selection: 3
United Kingdom
Maheshan De Silva Kanakaratne
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
427
416
0.974
* Total Citation Counts Rankings
Ranking Based On Selection: 4
United Kingdom
Robin Robin
Digital marketing
Privacy
Consumer culture
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
274
271
0.989
* Total Citation Counts Rankings
Ranking Based On Selection: 5
United Kingdom
Faten Jaber
CRM
technology adoption
marketing analytics
data science
strategic planning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
195
171
0.877
* Total Citation Counts Rankings
Ranking Based On Selection: 6
United Kingdom
Sarah-Louise Mitchell Sarah|Sarah Louise Mitchell
nonprofit
brand
storytelling
collaboration
social impact
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
185
185
1.000
* Total Citation Counts Rankings
Rankings
78,056
United Kingdom
6,643
9
Ranking Based On Selection: 1
Bang Nguyen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,162
10,066
0.828
Marketing
Branding
Technology and Innovation Management.
* Total Citation Counts Rankings
Rankings
259,929
United Kingdom
19,166
30
Ranking Based On Selection: 2
Sarah Quinton
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,869
2,620
0.677
digital and social media
digital research ethics
visual methods
marketing strategy
consumption
* Total Citation Counts Rankings
Rankings
981,721
United Kingdom
53,948
109
Ranking Based On Selection: 3
Maheshan De Silva Kanakaratne
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
427
416
0.974
* Total Citation Counts Rankings
Rankings
1,161,683
United Kingdom
62,958
153
Ranking Based On Selection: 4
Robin Robin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
274
271
0.989
Digital marketing
Privacy
Consumer culture
Consumer behavior
* Total Citation Counts Rankings
Rankings
1,305,818
United Kingdom
69,281
172
Ranking Based On Selection: 5
Faten Jaber
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
195
171
0.877
CRM
technology adoption
marketing analytics
data science
strategic planning
* Total Citation Counts Rankings
Rankings
1,327,413
United Kingdom
70,190
177
Ranking Based On Selection: 6
Sarah-Louise Mitchell Sarah|Sarah Louise Mitchell
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
185
185
1.000
nonprofit
brand
storytelling
collaboration
social impact